Holly Willoughby has surprised with a brand new, natural and stripped-back style transformation in a series of striking images. The This Morning presenter and Diet Coke ambassador has shown off her stunning new look to support the brand's latest campaign.
The 36-year-old's photoshoot look is in stark contrast to her usual glamorous on-screen style. She shows off her edgy side with tousled hair and a bare face, wearing a stunning gown and trouser suit, styled only with striking silver accessories.
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Speaking about her new look, Holly said, "I'm really excited to show everyone this side of me as it's not a look that I show very often.
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"People assume that I love a glamorous look 24/7, but in reality, you have to pin me down to put make-up on me! I love nothing more than to wipe away my make-up, but as we sometimes know, it takes more time and effort to get that great, natural look!"
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Talking to HELLO! at the launch of the new campaign, the presenter confessed that it’s "really nice" that so many fans follow her style updates on Instagram and that it's a "huge compliment" that the pieces she wears quickly sell out.
Of the so-called 'Holly effect', she said: "It's really nice isn't it to know that people really like what your wearing, it would be horrible if it was the other way round and everybody thought you looked a mess, so obviously that's really nice.
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"With This Morning, sometimes I've got odd bits that are really pricey and investment pieces but quite a lot of the time we do wear high-street stuff and you know the high-street is so brilliant now, so it’s really good that there is stuff out there that you can buy, it’s great, it’s a huge compliment."
Diet Coke's brand ambassador Holly Willoughby has launched four new pack designs to celebrate a new promotion offering consumers the opportunity to win £5,000 every day for six weeks.