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Gwen Stefani shows she's worth it

L'Oreal's new spokesmodel Gwen Stefani leaves no doubt that the magic's in the make-up as she makes her debut in the 'Infallible Le Rouge' promotional video

04 FEBRUARY 2011

When Gwen Stefani joined the L'Oreal label as a spokesmodel last month, adding her name to a long list of glamorous faces including Jennifer Lopez , Beyonce Knowles and Rachel Weisz, she described herself as a “lucky, lucky girl.” The multi-talented mother-of-two was obviously excited about her new role, admitting, “I love playing dress up, on stage or shooting videos, it’s always been one of my favorite parts of being in a band. And to get to work with such a modern, talented group of people is really exciting.”

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The French cosmetics firm are clearly delighted to have her on board, too. “She takes beauty to another dimension, somewhere between style and art. A rock star and fashion icon, she’s definitely a modern muse of her time”, says Cyril Chapuy, Global Brand President of L’Oreal.

And we can't help agreeing now we've had a chance to see her in action as she debuts in the new advert for the 'Infallible Le Rouge' range. The innovative lipstick formula contains hydrating vitamin E to deliver long-lasting hi-definition colour and shine, and with 30 different shades available, there's something to suit everyone. The video shoot features the platinum blonde songstress strutting her stuff in a variety of stylish outfits, but with one constant: bold 'ravishing red' for lips and matching nails. The magic's in the make up – and in Gwen, too.

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