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Could this be the biggest fragrance launch of the year?

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Lola Marc Jacobs has been developed by the fashion designer to be ‘flirtatious and captivating’ and is therefore categorised as a warm floral – yet it’s spicy and almost woody at the same time
 

25 AUGUST 2009

It’s not too often we get excited by new perfumes here at hellomagazine.com, especially as many of the mass-market creations seem to smell pretty much like ones that have gone before. But the latest offering from Marc Jacobs may just live up to the hype.

It’s memorable, heady, long-lasting… and the bottle’s probably going to make as much of an impact as the contents.

Launching August 26, 2009, Lola Marc Jacobs has been developed by the fashion designer to be ‘flirtatious and captivating’ and is therefore categorised as a warm floral – yet it’s spicy and almost woody at the same time.

The signature note is peony, surrounded by rose and geranium with top notes of pink peppercorn, pear d’anjou and ruby red grapefruit and a base of vanilla, tonka bean and creamy musk. It definitely lingers long on the skin with a warm, spicy, musky ‘aftertaste’ that’s ever-so-slightly sweet-without-being-sickly.

As well as the sexiness of the scent, the new creation – Marc Jacobs’ biggest since the mega-successful Daisy – will undoubtedly sell just as well on the strength of the packaging.

Fashioned by the designer himself, it’s a violet-glass bottle topped with a golden collar beneath what Marc Jacobs describes as an over-the-top bouquet exploding from the bottle. Made from swirls of colour, it ensures the perfume will stand out on any dressing table.

Lola will cost £45 for a tall, slightly rounded, 50ml bottle and £60 for a wider, curvier shape. There’s also body cream, lotion and shower gel to complete the range. Available nationwide, call 0800 652 7661 for stockists. Or shop online at www.theperfumeshop.com.

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