Perfume

There's nothing quite like a brand new perfume to uplift your mood. Who doesn't love a gorgeous new fragrance to spray on before a night out? HELLO! is your number one stop for all all the news on new perfumes, from new launches to celebrity favourites.Want to know which scents Duchess Kate and Meghan use? Read more

Last Updated On | 23 Sept 2026

Scent-sational

Reader Q&A with perfumer Céline Herbette

Céline Herbette is the nose behind some of the most exquisite scents on the market. She joins HELLO! to talk signature scents and finding the right fragrance for you

Coffee scents are the antidote to the infantilisation of the fragrance world

Step aside, gourmand fragrances, coffee-inspired colognes are here to toughen us back up

Second fragrances are as tricky as second albums – just ask Selena Gomez

Selena Gomez's second fragrance, Rare Beginnings, was unveiled earlier this month, but how does it compare to her first perfume?

Why body mists are doomed in the future - despite new ones launching constantly

Countless beauty brands are aimed squarely at gen z and gen alpha – will they survive when under 16s are banned from social media?

Why have I suddenly started craving vanilla scents in midlife?

After decades of indifference towards vanilla scents, HELLO!'s Head of Beauty, Cassie Steer, suddenly can't get enough

Mark my words, this Arabian perfume that just launched in the UK will sell out – it’s too addictive not to

It is a floral gourmand that’s rich and intense, with 99% of women saying it leaves a noticeable all-day scent trail

Jacob Elordi named the face of Bleu de Chanel – see the campaign

An ode to masculine freedom, Chanel's iconic fragrance Bleu de Chanel has a heritage that speaks to Jacob Elordi's, 28, career as an actor

Queen Camilla's 'personal' compliment from Amal Clooney

George Clooney's wife Amal lavished Queen Camilla with praise at the King's Trust's 50th anniversary celebration on Monday

Is your signature scent now a “granny perfume”?

This year we've seen a rise in popularity of “old-lady scents”. While Gen Z might call it "Grandmacore," fragrance experts call it timeless. Writer Bethan King investigates...

'Me-time' scents are the new evening fragrances – but they have nothing to do with seduction

Perfume just got personal, with a new wave of fragrances designed to be worn at night taking over our bedside tables

How to choose your perfect wedding day perfume – and it's nothing to do with what your partner likes

How to choose the perfect wedding day perfume; from finding your signature scent to making it last a lifetime

King Charles' 'harsh personal scent' is out of favour

The monarch eschews the modern trend for skin scents, but he's in the minority, with power fragrances no longer popular

Prince Harry described Princess Diana's favourite perfume as 'like LSD' – what does it really smell like?

Princess Diana's favourite fragrance turns 50 this year. Does the iconic scent stand up to the test of time? We tried Van Cleef & Arpels' 'First' to find out

What does Sydney Sweeney smell like? We know her favourite perfume… and it's on sale

"It really represents a lot of who I am and who I wanna be," Sydney said about her go-to fragrance

What is 'halo scenting'? The fragrance trend changing how we how we wear perfume in summer 2026

Approved by Jessie Buckley, halo scenting is the new was to wear fragrance this summer, for a soft, subtle scent

8 best new perfumes for women over 40: The talked about fragrances for spring

On the hunt for a women's perfume for you or a loved one? We've got the new perfumes to shop right now for the special lady in your life.

Bridgerton just delivered the ultimate summer perfume collection and fans say they're 'intoxicating'

Meet the new Bridgerton fragrance range featuring three decadent eau de parfums, all inspired by the hit Netflix show

The Body Shop's '90s favourite Dewberry is back! Can this Gen X beauty editor get away with wearing it in midlife?

Writer Bethan King spent her teens reeking of The Body Shop’s iconic Dewberry fragrance — and now it’s back!

I always buy perfume for the women in my life - here's what to consider when you're Christmas shopping

Josh Osman shares a foolproof guide to choosing the perfect perfume gift for friends, girlfriends and family members

7 party dress fragrances guaranteed to get you compliments this Christmas

Choose your party season perfume wisely…

Looking for a new signature scent in 2026 that'll actually last? Try these perfumes that chic Parisian women love

The brand is somewhat of a French-girl elite fashion house that's famed for its rock 'n' roll (but still sophisticated) aesthetic

The best perfumes to receive as Christmas gifts that are actually worth the hype

From intense base notes to floral scents that leave a magnetic trail, these perfumes will get you on your loved ones' Nice Lists

Jo Malone CBE shares her little luxuries from designer kaftans to indulgent spa days

This cult-loved fragrance is making a comeback after seven years

The musky scent, which was first launched in 2018 but has since been near-impossible to get hold of, is perfect for autumn

In partnership with Kayali

This mouthwatering unisex perfume is perfect if you love a woody scent in autumn

Reviews say that the fragrance has a "salty breeze, soft woodiness and light earthiness that makes it incredibly refreshing and unique"

The 17 most luxurious perfumes to gift in 2025, tried and tested

These scents are totally worth the splurge…

Beauty editors are all obsessed with this early 2000s perfume

Our olfactory preferences have seen a huge shift back towards the early 2000s – are you on board?

This Kate Moss-approved designer just launched an 'addictive' new perfume

The long-lasting scent makes the perfect wedding fragrance

The Perfume Shop sale is here! 8 summery fragrances in our basket

We’ve trawled the discounts so that you don’t have to

How to smell different from everyone else this summer - from £10.50

Beauty Collective

What does Taylor Swift smell like? Her favourite Parisian designer just launched a new fragrance

The Lavender Haze singer once revealed her signature scent

6 sustainable perfumes that also smell incredible

Why I share perfume with my mum

Beauty Collective

This fragrance is the 2025 beauty launch I'm most excited about

It's been a busy year for beauty already, but the best is yet to come

17 people on the fragrance they were wearing when they fell in love

From teen sweethearts to midlife love, these are the love-inducing scents to know

EXCLUSIVE: "I wanted to take risks in my 40s" Khloé Kardashian on how her Armenian heritage inspired her new perfume

As she launches her debut fragrance, XO Khloé, we sit down with the American TV personality and beauty entrepreneur to talk things all things scents, culture and family...