CIRCULATION
In the twenty years since its launch, HELLO!
has established itself as a publishing phenomenon.
The current circulation figure stands at 405,015 per week,
which is an average of 1.7 million copies each month.
Source: ABC Jul-Dec 2007
READERSHIP
HELLO! reaches 2 million
adults in the UK every week. Read predominantly by women (84%),
it is the only mass-circulation women’s weekly which
offers an upmarket profile.
| SOCIAL GROUP |
HELLO! |
National Average |
| A |
5% |
4% |
| B |
23% |
22% |
| C1 |
35% |
29% |
| C2 |
20% |
21% |
| D |
10% |
16% |
| E |
7% |
8% |
| AB |
28% |
27% |
| ABC1 |
62% |
55% |
Source: NRS Jul-Dec 2007
| AGE |
HELLO! |
National Average |
| Under 25 |
22% |
16% |
| 25-34 |
16% |
16% |
| 35-44 |
22% |
18% |
| 45-54 |
16% |
16% |
| 55-64 |
13% |
14% |
| 65+ |
10% |
20% |
Source: NRS Jul-Dec 2007
QUALITY AUDIENCES BUILD FASTER
WITH HELLO!
As a weekly, HELLO! can
build penetration levels quickly. In the space of one month,
HELLO!‘s coverage
doubles, reinforcing brand identification and coverage within
your campaign.
HELLO! is loved by its
readers, with a staggering 1,978,000 adult readers each week.
This accounts for 22% of the celebrity market.
HELLO! has the highest
female A and AB reader profile in the market place making
it the best bred celebrity weekly in the UK.
Source: NRS Jul-Dec 2007
For more information on our reader’s lifestyles please
go to Reader Lifestyle
Reports
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