's chosenwedding gown will remain a closely guarded secret
until she ties the knot withKanye West
later this month. But already the reality star issetting trends when it comes to bridal wear
. The beautiful dressshe wore on the cover of Vogue
for their April issue, featuring a sweetheart neckline and nipped-in waist, hasprompted a huge surge in sales in grey wedding dresses
Following Kim's much talked-about appearance in the fashion magazine, British brides-to-be have been reconsidering the traditional white wedding dress,pushing sales of grey gowns by 260 per cent
.It's a trend that was reflected at the London Bridal Show in April, where big hitters included muted grey tones, floral designs and pastel blues and greens; eBay sales of green wedding dresses are also up by 72 per cent."Kim Kardashian and Kanye West continue to fascinate us and influence the style agenda
, so it comes as no surprise that they have had an impact on Britain's choice of bridal wear," eBay spokesperson Laura Wilkinson-Rea said.
Of course it won't be long until Kim's bridal gown is finally revealed. The reality star and rapper Kanye are alldue to get married in May, after months of speculation
about the ceremony, from the guest list to the gown and even the location.According to the latest reports, the couple arenow getting married on Florence, Italy
, and not Paris, as was previously thought.