Kim Kardashian's chosen wedding gown will remain a closely guarded secret until she ties the knot with Kanye West later this month. But already the reality star is setting trends when it comes to bridal wear.
The beautiful dress she wore on the cover of Vogue for their April issue, featuring a sweetheart neckline and nipped-in waist, has prompted a huge surge in sales in grey wedding dresses on eBay.
Kim Kardashian has sparked a new trend for grey wedding gowns
Following Kim's much talked-about appearance in the fashion magazine, British brides-to-be have been reconsidering the traditional white wedding dress, pushing sales of grey gowns by 260 per cent.
It's a trend that was reflected at the London Bridal Show in April, where big hitters included muted grey tones, floral designs and pastel blues and greens; eBay sales of green wedding dresses are also up by 72 per cent.
"Kim Kardashian and Kanye West continue to fascinate us and influence the style agenda, so it comes as no surprise that they have had an impact on Britain's choice of bridal wear," eBay spokesperson Laura Wilkinson-Rea said.
Kim Kardashian and Kanye West are set to tie the knot this month
Of course it won't be long until Kim's bridal gown is finally revealed. The reality star and rapper Kanye are all due to get married in May, after months of speculation about the ceremony, from the guest list to the gown and even the location.
According to the latest reports, the couple are now getting married on Florence, Italy, and not Paris, as was previously thought.