Jeff Brazier has revealed how he is keeping Jade Goody's memory alive in the minds of their boys, Bobby, 12, and Freddie, 11. The family celebrate Jade's life once a month, setting aside one day to focus on the late reality TV star.
Jade lost her battle with cancer six years ago, in March 2009, but her former partner and father of her children is making sure that she is always present in their lives.
Jeff Brazier has revealed how he and his two sons remember Jade Goody every month
"On the 15th of each month that's 'mummy day'," the This Morning presenter said on Good Morning Britain.
"We can talk about her obviously at any time and we do, but the 15th of the month means we are particularly focused on it.
"We will release balloons or we'll write letters and post them, whether they think they are going to get there or not it doesn't matter, it's expressing.
"It's writing those memories down, those thoughts and those feelings and even if it's sad and something that you perceive as being negative, it's not hurting them.
Jade Goody died in March 2009 after she lost her battle with cancer
"It's hurting them more not to talk about it than it is to actually put it down on paper and do something with it."
The former professional footballer, 36, also spoke about how well his children are coping since Jade's passing.
"[They are doing] incredibly well which is a lot to do with the charity [Grief Encounter] and a lot to do with the things we do on a regular basis such as talking about their mum."
"Having those triggers around the house that are going to make them talk and the pictures, the memories that will always enable us to keep her very much an open subject of conversation."
Jeff and Jade began dating in 2002 and split two years later, when Jade was pregnant with their second son. Following Jade's death Jeff decided not to attend her funeral and instead took their sons away from the media spotlight to stay with relatives in Adelaide, Australia.
"I turned to Australia. I remember as soon as it happened my natural instinct was to take my children as far away from the media circus as I could possibly go and I found myself booking a ticket to Australia," he said.
"We went out there for three weeks just to really sort of take stock and try and find our feet amidst everything that was going absolutely bonkers at the time".