Harry Judd goes shirtless for new campaign

Harry Judd has unveiled his impressive six pack for a tongue-in-cheek new campaign. The McBusted drummer, who is set to become a dad in 2016, starred in the hot new advert for NOW TV's Obfleshion – a fictional fragrance promoting the new series of The Walking Dead.

The black-and-white images show Harry posing shirtless while gazing into the camera. Showing off his toned physique, the series of photos prove the 29-year-old's efforts at the gym have well and truly paid off.

Harry Judd went topless for a new ad campaign

Harry often shares pictures from his gruelling workouts on social media and has even hinted that he is working on a special fitness project including online workout videos for his fans.

"I'd love to come up with a programme that anyone can do. Something that beginners right to people of advanced level of fitness can do," Harry tweeted in August. "Supported with a nutritional plan. People say Nutrition is 80% of the battle."

The new fitness project is not the only thing Harry has to look forward to after announcing that he and wife Izzy are expecting their first child together. Speaking to HELLO! magazine in August, the couple revealed that they turned to IVF to conceive and feel truly "blessed" that they are able to start a family together.

The McBusted drummer is set to become a dad in 2016

Indeed Harry can't wait to meet their new arrival judging by his social media profiles, telling fans on Tuesday: "Watching Izzy and baby grow is the most incredible thing ever. I've never been so in love. I can't wait to meet him or her."

The excited dad-to-be has also shared several photos of Izzy's growing baby bump, joking: "Based on the amount of bump pictures I've posted, can you imagine how annoying I'm going to be when the baby actually arrives?"

Baby Judd is set to have a little playmate after Harry's bandmate Tom Fletcher announced in September that he and HELLO! Online blogger Giovanna are expecting their second child together. Responding to the happy news, Harry tweeted: "Awesome news @tommcfly & @mrsgifletcher #babyjudd will have someone to jam with. Get on the kit #babyfletcher this Judd's gunna be a singer."

The Walking Dead returns on Monday 12 October at 9pm on FOX.