Stars of British TV and radio including Fearne Cotton and Tess Daly recently encouraged the nation to don their oven gloves and bake one of Britain's most-loved cakes in aid of BBC Children in Need.
And now Denise Van Outen looks every inch a domestic goddess as she leads more lovely ladies – singer Kimberley Walsh, actress and baking fan Kara Tointon and TV presenter and model Laura Whitmore – in encouraging the nation to embrace their inner baker and hold a bake sale.
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The funds raised from the baked delights will go towards making a positive change to the lives of disadvantaged children and young people across the UK.
TV presenter and West End star Denise Van Outen, who donned a gorgeous floral dress and high heels as she held a mouthwatering cake and beamed for the camera, says: "There really is nothing better than a slice of cake, so come on Britain, be a hero and get Baking for BBC Children in Need this year."
Kimberley asks people to become baking heroes for BBC Children in Need.
"Be a fundraising hero for BBC Children in Need and get baking one of the Nation’s favourite cakes, it is fun, delicious and will go on to help change the lives of disadvantaged children and young people right here in the UK," says Kimberley, who welcomed a bouncing baby boy earlier this month.
Need some baking inspiration? Take a look at some of HELLO! Online's cake recipes to get you started on your culinary adventure.
Click for recipes of strawberry cream victoria sponge, luxury carrot cake, Delia Smith's double lemon drizzle and Gü's decadent chocolate cake.
The BBC Children in Need 2014 Appeal show is on BBC One on Friday 14 November.
Further information on BBC Children in Need can be found at bbc.co.uk/pudsey