Celebrity chef Jamie Oliver has given fans the first glimpse of the song he has written in collaboration with musician Ed Sheeran, which also stars the likes of Professor Green, Jamie Cullum, Alesha Dixon, Sir Paul McCartney and Hugh Jackman. The music video, which was posted on Facebook on Thursday, is aimed at raising awareness of Jamie's Food Revolution Day on Friday 15 May and his campaign for food education to become part of the national school curriculum.
The dad-of-four wrote: "Here it is guys! I am honestly lost for words and so i'll let this video do all the talking. Wherever you are in the world Watch it. Sign It. Share It" alongside the video, which has already been seen more than seven million times throughout the world.
Food campaigner Jamie is asking all of us to stand up for food education in order to "arm future generations with the life skills they urgently need in order to lead healthier, happier, more productive lives."
The much-loved chef says: "These days millions of people lack even the most basic skills to cook a simple, healthy, fresh meal from scratch. The result is an alarming increase in diet-related disease across the world. Practical food education can provide our children with the knowledge to feed themselves and their future families good, nutritious, tasty food, and I believe it’s vital to reverse the poor health of current generations."
Australian actor Hugh Jackman shared a teaser clip to Instagram on Wednesday revealing that he'll take part in Jamie’s Food Revolution Day on Friday: "I've been working with Jamie Oliver on something special for Food Revolution Day this Friday, May 15."
Jamie has also set up a Change.org petition directed at the G20 countries, asking them to take action against the increasing obesity epidemic affecting their nation’s children due to the lack of food education.
The full-length video – which will not be released commercially – also features appearances from musicians Us the Duo and George the Poet.