white and rose wine

The genius way to find the perfect wine for any meal or occasion

Meet Margot, Lidl's wine connoisseur

Chloe Best

If you've ever found yourself confused in the wine aisle of the supermarket, wondering what would go best with your steak or what's the difference between Merlot and Malbec, you're in luck. Lidl has launched a new AI-powered Facebook Messenger chatbot to help customers find the perfect tipple for any occasion - and it is genius!

Called Margot, the chatbot will be your virtual wine consultant, and can offer advice on wine pairings, or select the perfect wine for you to try - all from Lidl's award-winning range, of course. All you need to do is search for Margot within the Facebook Messenger app and ask your question, such as "which white wines from New Zealand do you sell?" or "what red wines under £5 do you sell?" Or if you already consider yourself something of a wine specialist, you can also participate in an interactive wine quiz for a fun way to show off your expertise.

Lidl wine chatbot

Lidl has launched a wine chatbot called Margot

"At Lidl we have built a reputation for providing fantastic quality wines at highly competitive prices for our customers," Alex Murray, Digital Director at Lidl UK, said. "Margot will ensure choosing the right wine is never a daunting process, and we hope this service – along with the existing in-store and online information we already provide – encourages customers to discover the perfect wine from our curated range."

MORE: The award-winning drinks available in your local supermarket

Lidl has been widely recognised for its vast wine range, which has won multiple awards including Supermarket of the Year at the 2017 Drinks Retailing Award. The budget supermarket's £7.99 bottle of Crémant de Bourgogne Blanc NV also won a "Silver Outstanding" award at the International Wine and Spirits Competition alongside the significantly pricier Veuve Clicquot 2008 vintage Champagne.

white and rose wine

The chatbot could help you to find the perfect wine for any meal or occasion

It is not the only supermarket to be recognised for its own-brand wines and spirits; Aldi's £5.99 rosé wine, the Exquisite Collection Côtes De Provence, won a silver medal at The International Wine Challenge, while Tesco's finest* Viña del Cura Rioja Reserva 2012 won a Gold award at the International Wine Challenge Awards 2017. The £8.50 bottle was voted best value red wine and was the only supermarket-own label Rioja to win a medal.

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