Three generations of the Crawford family have come together to celebrate motherhood.
Supermodel Cindy joined forces with her 10-year-old daughter Kaia and mother Jennifer for the new JCPenny ad campaign entitled ‘Things My Mom Gave Me’.
In the short video the trio discuss what they love about each other ahead of Mother's Day in the US.
Showing off the same defined features that made her mum one of the most sought after models of her time, Kaia says: “She’s the best mum in the world.
“She’s so nice, and I can actually hang out with her and have fun,” she adds.
Cindy, meanwhile, warns her mum: “Don’t cry”, before explaining that the most cherished gift she gave to her was “unconditional love”.
“As a kid, to have that, it just empowers you for the rest of your life,” the 46-year-old added.
This campaign isn’t Kaia’s first appearance before the cameras. She had a brief stint as the face of luxury brand Versace earlier this year.
Eyebrows were raised when Cindy encouraged her youngster to model in the campaign, for which she donned a leather jacket and mini skirt – though she acted as her chaperone throughout.
Shortly after, she later released a statement saying that Kaia is “too young to pursue a career in modelling.”