TV presenter Holly Willoughby looks stunning as she models her latest collection for Very.co.uk.
The blonde beauty is seen reclining seductively on a sofa and posing against a white brick wall surrounded by flowers as she showcases the floral designs.
"My collection is about sophisticated, wearable glamour," Holly said. "Every season I design the wardrobe I would love to have and because I am curvy I am always going to design a collection to suit a curvy shape.
"Saying that," she continues, "my collection is very good at creating curves as well as showing them off with lots of nipped waists."
This season, Holly will showcase her collection on real women to prove that her designs are perfect for all females, whatever their shape or size.
"I want to show the clothes as they should be seen," she said. "On real women with real figures walking down the catwalk. This is when clothes look their best."
To achieve this, Holly has launched a search for real women and fans of her collection to model in her fashion show in April. The competition has been launched on Very.co.uk's Facebook page.
"Holly’s collection is all about pieces that are flattering, feminine and wearable,” says Jon Owen, Retail Director of Very.co.uk.
“She designs with real women in mind and always considers different shapes and cuts to ensure that there is something for everyone. We are thrilled that she is inviting real women to participate in her fashion launch event to show style editors how Holly’s style really works for the everyday woman."