Leather jackets, fringe detailing, eye-popping brights and monochrome hues were the order of the day both on-stage and off-stage.
The Saturdays set the stakes high when they opened the main stage wearing Aztec print themed outfits from Missguided.co.uk which combined brightly coloured tassles, ripped denim and embellished leather.
CLICK ON PHOTO FOR FESTIVAL FASHION GALLERY
However, it was headline act Beyoncé who really stole the show – with both her high energy set and her glittering outfit choices.
The Single Ladies singer made several costume changes – including a glittering white leotard, a fringed leopard print minidress and a sparkly purple catsuit – all of which flaunted her fantastic figure.
It wasn't just the performers' fashion that got flashbulbs popping.
In the star-studded Virgin Media Louder Lounge, famous faces turned heads with their festival fashion choices too.
Model of the moment Cara Delevingne earned sartorial plaudits with her patterned trousers and a leather biker jacket.
Dressed in black were Made In Chelsea's Louise Thompson, Little Mix's Mix Jesy Nelson and Leigh-Anne Pinnock and model Jourdan Dunn.
Pop starlet Pixie Lott, model Laura Whitmore and Skins Kaya Scodelario actress opted for brighter tones - see HELLO! Online's gallery of V Festival fashion for photos.