The popstar, who is the new face of the brand, wowed onlookers as she posed up a storm in the Big Apple.
Sporting luxury items including a sequin gold skirt and a mesh jacket, Rita gave it her all in the set of sizzling shots.
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Earlier in the day, Rita had updated fans with her whereabouts. "Good morning. Hitting the gym then we do a HUGE photoshoot in the middle of Times Square! Come and say hi! 12pm! It's going down!" she wrote on Twitter.
The 22-year-old's new modelling coup sees her follow in the footsteps of best friend Cara Delevingne, who did a similar shoot in New York for the brand last year.
Cara may have had some influence over Rita becoming the face of the luxury label – Cara stormed the stage while Rita was performing at a DKNY party in London last month.
Reports recently surfaced that the pair had fallen out over the incident, and that the rift had deepened at Glastonbury.
But Rita took to Twitter to rubbish the claims. "I don't know what all these stupid stories are about but I'm always going to have my best friend @CaraDelevingne I love you!"
A few hours later, Cara replied, "It's mad @RitaOra the press will say whatever they want but they will never really know. They should start writing science fiction novels! X"
Rita's contract with DKNY is the latest modelling coup for the star. The singer is already the poster girl for Madonna's Material Girl clothing range and is also the face of Superga.