Alison Hammond rules the Bake Off tent in sellout bodycon dress


Everyone's talking about Alison Hammond's vibrant style on GBBO, and her latest dress caused a sell-out situation


Alison Hammond on GBBO© Instagram

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

Laura Sutcliffe
Laura SutcliffeFashion and Beauty News Editor
1 hour ago

The latest episode of The Great British Bake Off was another delicious success. Alongside the fabulous recipes and challenges galore, we always love anticipating what Alison Hammond will be wearing alongside presenter Noel Fielding, and Tuesday evening's show certainly didn't disappoint. 

Bringing the banter alongside Paul Hollywood and new judge Nigella Lawson, Alison's latest outfit choice was a huge hit with viewers. 

The 51-year-old wore a striking body-con number by Never Fully Dressed. The brand's signature, close-fitting style has been worn by a myriad of chic celebrities and content creators. Known as the 'Aria Mesh Dress', the tonal design features a deer spot print with sun, star and palm motifs. 

Alison Hammond on GBBO
Alison delighted viewers with her vibrant frock by Never Fully Dressed

With its simple silhouette and slightly flared sleeves, it's an effortless, throw-on piece which features a slip underneath for extra coverage. 

After Alison wore the design, it sold out at record speed! Luckily, her frock comes in other prints, including leopard.

Kelly looked beautiful on Loose Women on Monday
Kelly wowed Loose Women in her mesh dress

They say great minds think alike - Loose Women star Kelly Brook also wore Alison's dress back in June, but in a vibrant cornflower blue. 

This M&S dress has a close-fitting shape
This M&S dress has a close-fitting shape

The 46-year-old model delighted viewers with her eye-catching style, which was etched with a blooming gorgeous, abstract poppy print. 

This Mint Velvet dress also has a mesh finish
This Mint Velvet dress also has a mesh finish

If you're in the running for a dress like Alison's, there's a plethora of amazing printed styles available right now. This M&S midi dress is just £40 and has a body-skimming shape, and Mint Velvet's zebra number is also designed with a flattering mesh texture.

Wear a bodycon dress like Alison

A bodycon dress is known for a tight-fitting cut which clings close to the body. Although people are often nervous about embracing the style, it's actually designed to both hug and create curves, and skims the silhouette accordingly. 

Never Fully Dressed's 'Blue Poppy Aria Mesh Dress' is a sellout bodycon style in all sizes
All shapes and sizes can wear body-con

Bodycon dresses like Alison's that have an overlay and are patterned are another great way to pull off the bold trend — the print diverts the eyes, and an overlay means the fabric is still close to the body, without immediately stretching over it.

Alison Hammond's glam squad 

Alison has a team of stylists, including Stevie B, who often dresses the presenter, her hairstylist Michelle Sultan and make-up artist Mikey Phillips.

More Celebrity Style
See more
Conversation

For more information on our conversation section, please read our Community Guidelines. Comments featured and views shared are not endorsed by HELLO!.