Did you catch the first episode of the new The Great British Bake Off series? It was such a comfort to have those familiar faces back on our screen, with Alison Hammond and Noel Fielding taking the reigns while Paul Hollywood and new GBBO judge Nigella Lawson oversaw the cake proceedings.
Bakes aside, Alison's GBBO outfits always catch our eye and this new season is no exception. Her cute, totally wearable GBBO outfits are a thing of beauty, as she chooses bright and bold looks from the high street.
Considering the series was filmed in the summer, you'd be forgiven for thinking Alison's outfits might not be for the current temperatures but fear not, as they're super transitional and the sort of pieces you can wear come rain or shine.
Alison's Bake Off looks are always on point; colourful, flattering and easy to wear. She favours dresses but is known to wear a shirt or skirt or even a suit too. And Alison's accessorising is worth noting too. She loves to team her outfits with a hoop earring, a chunky chain necklace or a statement ring. As for her makeup? Always on point; natural yet glowing.
Who are Alison Hammond's stylists?
Alison has a team of stylists including Stevie B, who often dresses the presenter, her hair stylist Michelle Sultan and make-up artist Mikey Phillips.
Alison's outfits often include high street pieces, with brands like Boden and Scamp & Dude being some of her most repeated.
If you're a fan of Alison's style, we've done the leg work for you and found some of her best Great British Bake Off outfits that you can buy. And if they're out of stock (because Alison has that effect), we've found some brilliant alternatives. Check back each week for new Alison looks...
Alison's Bake Off outfits
© InstagramAlison's Pastel Floral Dress
For episode one (cake week, arguably my favourite!) Alison kicked things off in this sweet, tummy flattering floral midi from Boden.
Her dress, the Kate Puff Belted Midi Dress, is on sale, and available in most sizes - I'd shop quick though, as rather aptly, it's "selling like hot cakes".
Her earrings are from Betty & Biddy, shoes by Otto + Ivy and a gold cuff bracelet from Boden.
© InstagramAlison's Bright Leopard Print Dress
Alison chose one of her go-to prints, leopard, for the promo of GBBO and it's such a brilliant buy, with its flattering gently nipped waist and fluted sleeves.
The dress is from Scamp & Dude, a brand Alison often sports, and this pink, blue and black version is selling fast. Luckily, there's plenty of other colourways and patterns to choose from.
Her shoes look to be the Anais Flats from Air & Grace in a pink and gold colourway, which are no longer available but the burgundy suede are just as chic.
© InstagramAlison's Pretty Pink Tulle
It's anybody's guess which episode this is from, but I love when the GBBO crew give a sneak peek behind the scenes of them all having fun!
Alison's worn a pink tulle polka dot skirt, or it could be a dress, for this and honestly, how she's styled it with denim and sneakers is pure perfection.
It hasn't been officially ID-ed but I think Boden's V-Neck Ruffle Tulle Dress could be the one; and with Alison's denim shirt over the top, makes it seem much more wearable for daytime.
Alison's GBBO outfits from 2025
Since we only have a few GBBO outfits from the new season, let's take a walk back down memory lane at Alison's outfits from 2025's GBBO...
© InstagramAlison's pink striped dress
Meringue Week saw Alison wear this super cheery pink stripe dress from Twisted Wunder. The dress has long sold out, but this Whistles Tea Dress will give a super similar look.
Alison teamed her cute dress with earrings from Oliver Bonas and personalised jewellery from ChloBo.
© InstagramAlison's floral tea dress
Pastry Week, what's not to love about that? Especially when Alison is wearing such a cute dress; her floral Nobody's Child print tea dress is actually on sale at ASOS and Nobody's Child right now.
Alison wore hers with a denim fitted jacket (like this from Boden) and a glam gold chain necklace.
© InstagramAlison's orange print shirt dress
For chocolate week, Alison wore a cheery orange print shirt dress from Izabel London, priced at £45.
With its midi length hem and tie waist, it's a super flattering fit for all figures. And the on-trend autumnal orange print is perfect for right now; wear with brown knee high boots or suede to make it autumn-ready.
Similar styles are available at Phase Eight, with an orange floral design, or Debenhams with its orange floral shirt dress, on sale for £25.84.
© InstagramAlison's green leopard dress
With its angel sleeves and button up front, Alison's dress was the perfect thing for wafting around in on a summer's afternoon. Cue autumn and the brand, Scamp & Dude, has a similar style dress, in the same blue-green and black leopard print but with a twist - a shirred bust.
With a square neck, short puffed sleeves, a tiered skirt and vintage-inspired shirred bust detailing, it's a great dress whatever the season and whatever your shape. As stylist Jess Richardson explained, a square neck is "especially flattering for a larger bust".
The over exaggerated sleeves are a welcome addition too, which draw the eye, and the dress skims over the tummy to be flattering, comfortable and ultimately chic.
© Instagram/Channel 4Alison's polka dot midi
Another shirt dress made its way into the tent, this time a blue polka dot number. Alison's exact dress is unknown, but head to Debenhams for a very similar dress priced at £32.30.
© Channel 4Alison's denim dress
An absolute favourite for me was Alison's Kaia Cornelli Monsoon denim dress. Although hers has sold out, you'll find plenty of lookalikes on the high street.
Monsoon itself as a similar denim midi, with white embroidery, on sale for £77.40.
At M&S, there's a few like Alison's too; the zipper top denim midi is a steal at £85 or there's a midi made from denim with white piping around the neckline, for £42.50.
© InstagramAlison's colourful midi skirt
Looking super cute in this midi skirt and denim jacket combo, Alison's sweet outfit was a winner. Her skirt is now sold out from Boden, and John Lewis stocks the same skirt in a pink and red colourway, as opposed to Alison's navy.
And who doesn't love a classic denim jacket? We tracked Alison's exact one down at Gap, via Next.
