Calvin Harris's steamy Emporio Armani ads unveiled

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Calvin Harris has set pulses racing with his new Emporio Armani underwear ads. The 31-year-old showcases his toned abs as he goes topless for the black and white campaign images for the luxury Italian label's Spring 2015 collection. Calvin revealed the striking photos on his Twitter account, along with a behind-the-scenes peek of his photoshoot.

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Calvin Harris is the new face of Emporio Armani underwear

The handsome Scotsman joins a line of ambassadors including sporting superstars David Beckham and Cristiano Ronaldo. The DJ is also the face of the brand's eyewear and watch collections.

"It's incredible to be working with Mr Armani and his team at Emporio Armani," he told WWD. "I feel an affinity to the brand ethos and have been a long time admirer of their designs."

"Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy," added Giorgio Armani. "He isn't a model by nature and this creates a more sincere and engaging bond with the public."

Calvin is also the face of the brand's eyewear and watch collections

It's been a busy few months for Calvin, who has been nominated for the BRITS for the British artist video of the year. The singer will be going head to head with ex-girlfriend Rita Ora, who is nominated in the same category.

Calvin isn't the first heartthrob to cause a frenzy amongst fans after unveiling a new underwear campaign. Last year pop superstar Justin Bieber caused a stir on social media as he revealed his racy new ads for Calvin Klein, posing alongside David Walliams' wife Lara Stone.

"I've been wearing Calvin Klein underwear for years in hopes of getting to model for the brand one day," he told WWD.

"It's always been a dream. Last Spring, I posted a picture on Instagram in my underwear, using the #mycalvins tag. Thankfully the brand saw it and liked the reaction it was getting, and a relationship started from there."

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