Justin Bieber sparked a social media frenzy on Tuesday night when he revealed his racy new ads for Calvin Klein.
The heartthrob shows off his extensive tattoo collection as he goes topless to model the brand's new underwear range.
He stars alongside model Lara Stone, who is the wife of comedian David Walliams.
Justin Bieber is the new face of Calvin Klein
"I've been wearing Calvin Klein underwear for years in hopes of getting to model for the brand one day," he told WWD.
"It's always been a dream. Last Spring, I posted a picture on Instagram in my underwear, using the #mycalvins tag. Thankfully the brand saw it and liked the reaction it was getting, and a relationship started from there."
The pictures have been compared to the iconic Kate Moss and Mark Wahlberg Calvin Klein campaign.
The popstar stars alongside supermodel Lara Stone in the ads
"Of course I've seen the Mark Wahlberg/Kate Moss ads," Justin said.
"They are over 20 years old and we're still talking about them today – I was definitely inspired by them."
Justin looks to be in great shape in the ads, showing off a six pack and toned arms.
The shots have been compared to Kate Moss and Mark Wahlberg's iconic campaign
But asked whether he embarked on a special training regime ahead of the campaign, he revealed that he simply stuck to his normal routine.
"I was very diligent about my workouts leading up to the shoot," he said.
"I have a trainer and work out daily so it was really about sticking to my routine once I booked the campaign."