Jennifer Lopez will front Guess Jeans' Spring 2018 advertising campaign. The On The Floor hitmaker and actress shared the first image from the collection on Instagram on Monday, cleverly posting six separate snaps which lined up to form one oversized photograph. The image, taken by Tatiana Gerusova, features J.Lo with her hair in loose bouncy curls and wearing a white long-sleeved shirt, undone to reveal her cleavage, and tied at the waist, above a wide black belt, black and white gingham shorts and very high-heeled white pumps.
The Shades of Blue star shared her excitement at being appointed a Guess girl, at age 48, in a statement. "When I got the call from (label co-founder) Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager," she shared.
"When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created," she added. "It is a tremendous compliment to have been selected for GUESS' Spring 2018 campaign."
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Marciano also made his own announcement, which reads: "Jennifer Lopez is a GUESS Girl's dream! She is an accomplished artist, she is iconic, and sensual. Jennifer's impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience.
He continues, "Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl and at the same time 'Femme Fatale' of Marciano."