Food and fashion have gone hand-in-hand for years, it's a given - just look at Dolce and Gabbana's countless food and vegetable-based prints, Stella McCartney's Spring/Summer '11 citrus-themed designs or Prada's banana-adorned garments. It shouldn't come as a surprise, then, that new data from global fashion search platform Lyst reveals that shoppers are going mad for foodie fashion - and with slogan tees and cutesy designs still popular, the trend is only set to explode on the high street, too.
Stella McCartney's Spring/Summer 2011 collection sparked a trend for citrus prints
The search platform has revealed that it was Ganni's adorable croissant t-shirt that led the food-related fashion searches in 2017, followed closely by watermelon prints, which replaced the popular lemon designs of previous years. But now, there's a new set of snack-based fashion trends for 2018 - here's the low-down…
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Perhaps surprisingly, taking the top-spot for 2018's biggest fashion food is the popular Japanese noodle soup, ramen! Super-cool basics brand Uniqlo recently released a range of shirts honouring Japan's top ramen shops, while Forever 21 and Whistles have also jumped on board the noodle train. On the Lyst website, Azalea's White Ramen Ringer Tee is the most-viewed item in this category - if you can't go a week without a Wagamama, we reckon this is the foodie fashion pick for you.
Azalea's ramen T-shirt
Often the emblem for kitschy, cutesy style, the doughnut comes second in the fashionable food charts - in fact, there was a 26 per cent increase in searches for the sugary baked goods at the start of March. ASOS has gone all-out with their Layer Cake Doughnut Ballet Flats, if you really want to jump feet-first into the trend…
ASOS' adorable doughnut flats
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Well, obviously! Since Waitrose launched its avocado-shaped Easter Egg, Lyst has seen a spike in searches for avo-related items. In fact, searches for avocado-themed fashion products are up 11% on this time last year, and the creamy green fruit is the most-searched-for food design on the site. This Anna Coroneo 'avocados' silk twill scarf would look amazing wrapped around as a head scarf.
The Anna Coroneo 'avocados' silk twill scarf
The fruity motif that Prada saw huge success with back in 2011 is back (most likely progression from last year's banana leaf trend) with searches for the term 'banana' up by 19 per cent since last year. Countless high street brands have jumped on board, with Zara creating an adorable cross-body bag and Missguided launching some fun and fruity bikinis - Joie are also launching a cute banana-adorned sweater for Spring/Summer 2018.