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August 28, 2002
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Madonna’s film director husband, Guy Ritchie has developed a hidden camera entertainment show for Britain’s Channel 5, which will feature reconstructions of daft crimes and situations to entice people into committing potentially illegal acts with comical consequences. 

Under the working title Swag, the show is described as a cross between Police Camera Action and Trigger Happy TV. 

“It is about getting your own back on people who are not necessarily criminals but are a little bit greedy,” said Channel 5’s entertainment controller Andrew Newman. “We’ll have reconstructions of classic stupid crimes, such as the bank robber who robbed a bank and left a finger at the scene of the crime. 

“There will also be things we’ve set up,” he added. “Like leaving a bicycle in the street to see if someone pinches it. But when they do try to steal it, they find that it steers right for left and left for right.” 

Another of the planned stunts will involve a newspaper recruitment ad seeking people to take part in a bank robbery. Swag is Guy’s brainchild although the Lock, Stock And Two Smoking Barrels director won’t be taking part in its production. 

Channel 5 has commissioned an eight-part run of the 30-minute show, which is due to be screened early next year.

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Swag is Guy's brainchild although the Lock, Stock And Two Smoking Barrels director will not be taking part in its production