July 25, 2013 - 17:19 BST hellomagazine.com Luisa Zissman, star of The Apprentice, is reportedly in talks to have her own baking show Apprentice runner-up, Luisa Zissman is making a success of her business idea despite missing out on Lord Sugar's prize investment. Luisa, who lost out to Leah Totton in the final of the show's ninth series, is reportedly going to have her own baking show. The Press Association have reported that plans are in the pipeline for Luisa to present a new celebrity baking show that would see the 25-year-old interviewing celebrites as they rustle up some baked treats together. "Baking shows are big business," a source told The Sun. "At the moment most of them are fairly homely and safe. There aren't any sexy hosts and Luisa could fill that gap. "She went to an event hosted by Food Network on Tuesday and was overheard having a chat with the senior guys there. They seemed really up for the idea." Baking shows, such as The Great British Bake Off, have become popular with watchers and earn massive ratings. Mum-of-one Luisa, who owns a cupcake shop and a baking website, showed that she knows the baking industry well during the final task when she debuted her idea Baker's Toolkit. "She's proved she understands the business," said Lord Sugar's trusted aide, Karren Brady, who admitted she was initially sceptical about Luisa's attitude to business. "People look at me and assume I'm just a bimbo... just because I've got fake hair, fake nails, fake boobs..." said Luisa when she made it clear that she wanted to dispell people's bad opinions of her. During the series it was revealed that Luisa had ended her six-month romance with her co-star boyfriend Jordan Poulton days after the show returned to TV screens. According to the Sunday People, the couple quickly became an item while filming Lord Sugar's hit show, but Luisa decided to break up with Oxford graduate Jordan because she thought it might ruin her credibility. According to the paper, she has gone on to brand their fling as one of her "biggest mistakes".