Haircare brand Joico had a leading role in The Hunger Games as they were responsible for taking care of the cast's colour. And the list of megastars that treat their tresses with their salon standard products is lengthy – including Nicole Ritchie, Mila Kunis, Lindsey Lohan and Britney Spears. Kourtney Kardashian has also revealed she is a big fan of their K-Pak Deep Penetrating Reconstructor, as are we – it adds immediate strength and shine to lacklustre locks.
“Once a week I try to do a mask on my hair,” the expectant star wrote on her blog. “My favourite one is K-PAK by Joico. I am absolutely OBSESSED with the way it smells! It reminds me of Hawaii or something.” Take note – the reality TV star is a self-confessed beauty junkie who is lucky enough to be able to choose from all the products in the world, so we reckon anything she recommends is worth a try! Specially formulated to repair and protect, Joico’s K-Pak Reconstruct shampoo and conditioner is also super luxurious – a real treat for damaged or colour-treated hair.
JOICO® K-Pak® Deep-Penetrating Reconstructor - £14.95, 150ml, available on www.beautybay.co.uk/haircare/joico or in JOICO® salons nationwide. To locate a JOICO® salon near you, call 0845 071 2326