Since the late 2010s, there has been huge growth in the skincare industry, and a subsequent interest in the importance of SPF. And this summer being particularly scorching (thank you, English heatwave) protecting ourselves from the sun has never been more important... especially when it comes to hair.
- Two in five women say their hair is always more damaged from summer
- Pantene’s new Pro-V Sunkiss Glow Hair Spray is designed to restore softness
- Infused with pro-vitamin B5 and vitamin E, it acts to intensely nourish and repair hair
This is especially true for midlife women experiencing hormonal changes that effect their skin and hair health.Whilst we’ve all got the latest SPF creams, facial sprays and lip balms, there might be one area we’re forgetting: our hair.
According to new Pantene research, an impressive 76% of women protect their skin regularly, but only 38% do the same for their hair. Lucky for us, the Swiss-born brand has set out to tackle this very issue.
Enter Pantene’s Pro-V Sunkiss Glow Hair Spray, one of the newest additions to the brand's impressive roster - self-proclaimed as the leader in hair damage repair since 1945.
Dr Cedric Callens, Pantene Scientific Communications Lead, says: “Hair damage rarely occurs as the result of a single event. During summer, it's the repeated exposure to multiple stressors that can gradually affect the hair fibre over time.
He warns that this repeated exposure to things that stress out hair strands can contribute "to moisture loss and increased cuticle disruption". In turn, this makes hair feel "rougher, drier and more difficult to manage".
Why do midlife women love Pantene's new leave-in treatment so much?
Whilst more wisdom undoubtedly comes with age, so does thinner and coarser hair - yikes! Thankfully, this easy-to-use treatment is formulated heavily with biotin, recognised for stimulating the production of keratin, helping to provide strength and maintain elasticity.
Other key ingredients include skincare-favourites niacinamide and caffeine, which both encourage healthy hair growth. It's been a hit with shoppers, with one penning: “It gives my hair a lovely glow and is easy to apply. The fragrance is amazing, my hair has never looked so good.”
A second was impressed with how easily it fitted into her routine: “This product has saved my hair! I've been using it for a month now, my hair is normally brittle and dry due to swimming a lot but since using this spray, it's been so soft and shiny all week!” A third quipped: "My dry, frizzy hair is finally soft after years."
My review of Pantene’s Pro-V Sunkiss Glow Hair Spray
As someone who loves spending as much time in water as possible on holiday, I often suffer from dryness and brittle ends from the excessive chlorine and salt water. It’s safe to say this spray has situated itself seamlessly into my summer routine this year, and now I'm carrying it into autumn to keep the softness up.
Just a few spritzes on wet or dry hair and my tresses feel moisturised, soft and, better yet, smell amazing. Particularly as the days start to become colder and wetter, I’m glad to have this to hand when my locks are in need of some extra love.
And, now is the perfect time to get your hands on it with 50% off when you buy three selected Pantene products at Boots.
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