Kim Kardashian sparked a frenzy when she uploaded a photo of herself with newly cut shoulder-length hair last week. The reality TV star, who is renowned for her tumbling long locks, had opted for a more edgy 'do.
She showed off her new style at the Grammys on Sunday night, sweeping it to one side and wearing her tresses tousled.
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Kim isn't the only star to rock the long bob on the red carpet – a slew of stars have been sporting the new trend.
Katy Perry also stepped out at the Grammys with a long, lilac-hued bob. The star is known for experimenting with her hair colour and style – just last week, for the Super Bowl, she was sporting a long ponytail.
Also on the Grammys red carpet rocking a long bob was Taylor Swift, who was wearing hers swept to the side complete with a long fringe.
On the other side of pond, British actress Rosamund Pike attended the BAFTAs wearing her graduated bob in loose curls.
Earlier this month, Hollywood star Emma Stone turned heads at the Golden Globes, wearing her fiery red, shoulder-length locks in a tousled 'do.
Rosamund Pike and Emma Stone