Skip to main contentSkip to footer

Ellie Goulding is MAC's new brand ambassador

June 5, 2015
Share this:

Ellie Goulding delighted fans on Thursday when she revealed that she has bagged her first major beauty campaign. The 28-year-old is the new brand ambassador for MAC Cosmetics, joining a line-up which includes the likes of Rihanna, Lady Gaga, Miley Cyrus and Nicki Minaj.

View post on Instagram

Ellie Goulding is the new brand ambassador for MAC Cosmetics

The Burn singer, who is currently dating fellow musician Dougie Poynter, took to Instagram to share her happy news – not only is she the new face of the brand, but she has created her own range of make-up for the beauty giant.

She posted the first campaign image in which she floored fans posing in a black jumpsuit with a plunging neckline, channelling old Hollywood with winged eyeliner and pale pink lipstick, her blonde tresses styled into voluminous waves.

"Oi oi SO excited to finally share what I've been working on with @MACcosmetics!!!" she wrote alongside the striking snap. "#MACEllieGoulding drops in Dec/Jan!"

In a second photo, Ellie gave her 5.5 million followers a sneak peek of her new products. "My collection with @MACcosmetics has arrived!" she excitedly captioned the photo.

View post on Instagram

Ellie gave fans a sneak peek of her collection of make-up on Instagram

The news surprised beauty addicts, as it comes after speculation that Caitlyn Jenner would be fronting a campaign for the brand. However, a representative for MAC dismissed rumours that they had signed a deal with the Keeping up with the Kardashians star.

"MAC is a brand that embraces all ages, all races and all sexes and is a longstanding supporter of the LGBT community," they told WWD. "We are inspired by Caitlyn Jenner and her personal journey and we admire her courage and beauty. We have not signed Caitlyn as a spokesperson for MAC."

However, fans have been quick to note that the brand has not ruled out working with Caitlyn in the future. While Ellie is the new brand ambassador, this would not stop Caitlyn from joining the team at a later date to front MAC Viva Glam, as original speculation suggested.