Victoria Beckham sparked a social media frenzy as she revealed the launch date of her make-up line on Monday.
During an interview with Vogue, the fashion designer revealed her cosmetics range would launch during her New York Fashion Week show on 11 September.
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Vogue published this dressed-down shot of the glamorous star
The star also uploaded a video of herself applying 'the London look' make-up to Instagram. "Thank u@VogueMagazine! Excited to share my tips and secrets with you ladies! My first make up collection lands in stores next month x vb #VBxEsteeLauder," she wrote.
The mother-of-four posed up for a photoshoot with the publication to celebrate the launch. In an accompanying interview, Victoria admitted she has been hoarding make-up since she was a teenager.
"Tiny, tiny little worn-down samples, and little eye shadows I'd mixed myself," she said.
Victoria revealed some of her make-up tricks in the Instagram video
She also revealed that when the Estee Lauder development team went to visit her at her London home, they were surprised to find a dining table laden down with these long-cherished make-up samples.
The end result of the partnership is a 14-piece capsule collection that was built around the different images that Victoria projects in four of the cities that resonates with her: London, Los Angeles, New York and Paris.
"I'm a bit of a chameleon," she said. "I do change my look – not just my fashion – depending on where I am in the world and how I'm dressing."