make-up

The most popular beauty products in the UK by region

Chloe Best

Cities across the UK all have certain stereotypes about the way residents speak, act and look, with the expectations extending to beauty too. But beauty e-tailer Escentual.com has looked into whether there is any truth to the typecasting with its 2016 Cosmetics Map, which compares sales of products on the site across different regions.

Looking at the map it appears there is some truth to the beauty stereotypes; while Essex girls love nails and hair care, women in Liverpool were more likely to invest in eyebrow pencils and shaping products.

Take a look at the map below for more information as well as our breakdown of the most popular products by region. Does it resonate with you?

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LONDON

  • Lipstick
  • Foundation and blushers
  • Skincare

SURREY

  • Skincare
  • Nails
  • Haircare

ESSEX

  • Fake Tan
  • Foundation and blushers
  • Nails
  • Haircare

OXFORD

  • Eye colour

KENT

  • Eye colour

NEWCASTLE AND NORTH EAST

  • Fake Tan
  • Lipstick
  • Haircare

DURHAM

  • Eyebrows – pencils and shaping

LIVERPOOL AND MERSEYSIDE

  • Eyebrows – pencils and shaping
  • Haircare

MANCHESTER

  • Eyebrows – pencils and shaping
  • Haircare

LEEDS AND WEST YORKSHIRE

  • Lipstick
  • Eye colour
  • Foundation and blushers

EDINBURGH AND LOTHIAN

  • Fake Tan
  • Foundation and blushers

GLASGOW AND GALLOWAY

  • Foundation and blushers
  • Skincare

DUNDEE AND TAYSIDE

  • Eyebrows – pencils and shaping

CHESHIRE

  • Fake Tan

BIRMINGHAM AND WEST MIDLANDS

  • Lipstick
  • Skincare

DERBYSHIRE

  • Eye colour

NORWICH

  • Eye colour

POWYS AND MID WALES

  • Fake Tan

CARDIFF AND GLAMORGAN

  • Eyebrows – pencils and shaping

BRISTOL AND SOMERSET

  • Lipstick
  • Nails

SOUTHAMPTON AND HAMPSHIRE

  • Skincare

SUFFOLK

  • Nails

CORNWALL

  • Fake Tan

BOURNEMOUTH AND DORSET

  • Nails

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