Chloe Best
Find out how the area you live in can affect your beauty routine. Escentual.com has shortlisted the most beauty products by UK region
Cities across the UK all have certain stereotypes about the way residents speak, act and look, with the expectations extending to beauty too. But beauty e-tailer Escentual.com has looked into whether there is any truth to the typecasting with its 2016 Cosmetics Map, which compares sales of products on the site across different regions.
Looking at the map it appears there is some truth to the beauty stereotypes; while Essex girls love nails and hair care, women in Liverpool were more likely to invest in eyebrow pencils and shaping products.
Take a look at the map below for more information as well as our breakdown of the most popular products by region. Does it resonate with you?

LONDON
- Lipstick
- Foundation and blushers
- Skincare
SURREY
ESSEX
- Fake Tan
- Foundation and blushers
- Nails
- Haircare
OXFORD
KENT
NEWCASTLE AND NORTH EAST
- Fake Tan
- Lipstick
- Haircare
DURHAM
- Eyebrows – pencils and shaping
LIVERPOOL AND MERSEYSIDE
- Eyebrows – pencils and shaping
- Haircare
MANCHESTER
- Eyebrows – pencils and shaping
- Haircare
LEEDS AND WEST YORKSHIRE
- Lipstick
- Eye colour
- Foundation and blushers
EDINBURGH AND LOTHIAN
- Fake Tan
- Foundation and blushers
GLASGOW AND GALLOWAY
- Foundation and blushers
- Skincare
DUNDEE AND TAYSIDE
- Eyebrows – pencils and shaping
CHESHIRE
BIRMINGHAM AND WEST MIDLANDS
DERBYSHIRE
NORWICH
POWYS AND MID WALES
CARDIFF AND GLAMORGAN
- Eyebrows – pencils and shaping
BRISTOL AND SOMERSET
SOUTHAMPTON AND HAMPSHIRE
SUFFOLK
CORNWALL
BOURNEMOUTH AND DORSET