Liquid, powder, cream, mousse and stick – these are the foundation types you’ve probably tried at one point or another. But one texture that’s having a resurgence in the era of less-is-more beauty is balm.
Balm foundations first rose to prominence in the Nineties amid a focus on natural-looking complexions and skin-friendly textures. Their popularity faded in the 2010s, when full-coverage, ultra-matte makeup dominated the beauty landscape.
But today, as fresh skin is once again reigning supreme, balm foundations are enjoying a well-deserved revival. They offer impressive coverage alongside a radiant, skin-like finish, without the drying feel of traditional matte liquid foundations. What more could you ask for?
Arguably the best entry to the category is the new L'Oréal Paris True Match Hyaluron Tinted Balm. The solid-serum formula, which comes in 12 shades, gives you the best of both worlds: skincare hydration and makeup radiance in a single, easy-to-use product.
It is made of an 80% skincare base. In layman's terms: it is majorly infused with hydrating ingredients like hyaluron emollients. This high percentage of skincare ensures that the balm provides radiance, while actively locking in hydration and protecting the skin barrier, for a comfortable, healthy-looking complexion.
What are beauty experts saying about L'Oréal Paris True Match Hyaluron Tinted Balm?
This foundation is making waves in beauty circles – and especially so among HELLO! editors. That includes our Head of Beauty, Cassie Steer, 49, who has added it to her daily makeup routine.
She says: “My skin has evolved in perimenopause, becoming drier and craving more moisture, so traditional, heavier formulas can feel a bit too masking. I was ready to hit reset on my foundation routine and I’ve been doing this with L'Oréal Paris's New True Match Tinted Balm.
“The texture is a melting balm that completely works with changing skin. Because it’s infused with 80% skincare and hyaluron emollients, it actively hydrates and protects my skin. The weightless, melting texture gives me the most beautiful, healthy, radiant complexion without ever looking cakey. It’s my secret weapon for instantly radiant skin.”
How to apply L'Oréal Paris True Match Hyaluron Tinted Balm
Packaged in a sleek mirrored compact, application is effortless. Cassie recommends guiding the balm from the centre of your face outwards using the skin-mimicking applicator, then blend it in. You can also warm it up in your fingers beforehand and apply it with them for a melted, glossier finish.
The formula is buildable, making it easy to customise the level of coverage. One layer provides light coverage, while extra product can be added where needed. Wear it sheer to even out skin tone, or layer it over areas of redness or blemishes for a more polished finish.
