18 tips for making your perfume last longer, choosing a signature scent – and why some fragrances smell amazing on others but weird on you


Perfumer Céline Herbette is the nose behind some of the most exquisite scents on the market. She joined HELLO! to talk signature scents and finding the right fragrance for you


best new perfumes for women over 40© Getty Images

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Melanie Macleod
Melanie MacleodDeputy Beauty and Lifestyle Editor
1 hour ago

Fragrance is one of beauty's most accessible genres. You need no skill to apply it, yet it can deliver the biggest confidence boost, altering your mood in just one spritz.

So, it's not surprising that market researcher Spate's September Beauty Report showed that fragrance remains one of the biggest drivers of the beauty industry, supported by the fact that the way we consume scent is shifting, with the category keeping up with the times. 

From perfumed hair oils and bestsellers reimagined and reformulated, scent is as exciting as ever – and nobody agrees more than perfumer Céline Herbette, who has collaborated with high-end fragrance houses including Memoize London, Clive Christian and Idiom. Most recently, she dreamt up the new Boadicea the Victorious fragrance 'Andraste'.

headshot of a woman in a white shirt
Céline Herbette is a fragrance expert

Céline, who studied at the École Supérieure du Parfum in Paris, joined HELLO! to talk all things scents, with the fragrance expert answering your questions.

I always spray my perfume generously, but it still doesn't last. Do you have any advice for making it last longer? I don't want to carry a bottle around with me.

We hear a lot about fragrance layering as a way to give our perfume staying power (using the shower gel, body cream, oils and mist in the same scent is a surefire way for your fragrance to linger), but the formula of your scent of choice is important too. 

An eau de parfum will have the strongest concentration, while an eau de toilette is lighter. Mists are lighter still. 

Céline had a super simple trick, though: "An easy trick is to spray your clothes as well as your skin! The fabric retains the scent well."

Vanilla fragrances seem to be everywhere again. Am I too old to wear one at 45 and how can I make it more grown-up?

The trend for gourmand scents is going nowhere, and Céline points out that vanilla scents don't necessarily mean sickly sweet. 

"It really depends on the full composition and what the vanilla is paired with," she said. "Look for notes of orris, woods, spices and even leather sat alongside vanilla to offer something more mature and elevated."

A Bottle of La Monde Gourman's Creme Vanille fragrance on a white cake
Sweet scents are going nowhere
Should I wear a completely new perfume on my wedding day, or stick with something I already know and love?

Lots of wedding planning is stressful, but choosing a wedding fragrance is a relatively low-stakes and incredibly fun element of wedmin. 

Céline suggests that as a starting point, explore the different olfactive areas to see which ones you like – think woody, creamy, floral etc.

"From there, explore different scents within the same category. It's important to take time in finding the right scent as this will correlate with your memories of the day, so I would focus more on the emotional associations you make with the scent you choose.

"In regard to wearing an entirely new fragrance or not, I would say this is down to the individual. Some people may appreciate the comfort of a familiar scent on an emotional day like this, but others may want something entirely different to create a new scent memory."

Her final word on W-day scent?  "You need to find a scent that gives you confidence but also comfort on the day, something familiar but exciting. Take the time to try it on your skin."

What makes a good winter fragrance?

Summer scents are easy – we look for solar, sun-soaked fragrance with notes of SPF and coconut, but winter isn't as clear-cut. 

"I tend to find myself leaning towards warmer, woodier and spicier fragrances in the winter months," says Céline as a starting point. "If your fragrance exists in a higher dosage, it may be worth trying as an intense version may offer that warmth that you are looking for."

I've noticed my favourite perfumes have changed in perimenopause - do hormones affect how a scent smells? Or do we just become more sensitive to different scents?

You're not imagining it, promise! Céline explains that both our perception of scent and our skin chemistry change because of hormones. For example, in pregnancy, we become more sensitive to certain and unexpected smells. So, while it's discombobulating to suddenly feel averse to your signature scent, it's fun to discover a fresh favourite in your new era.

A selection of vanilla fragrances© Getty Images
It's normal for our sense of scent to change in midlife
Where do you get your inspiration from and what's the strangest scent you've ever been asked to recreate?

Céline said that all sorts inspire her creations, from food and travel to daily life. "When I travel, I like to find ingredients that are local and important to the region, and I like to immerse myself in different cultures through perfumery. In regard to the strangest scent I've had to recreate, petrol definitely comes to mind!"

Does perfume go off, and how can I tell if a bottle I've had for years is still good to use?

We've all had the unpleasant experience of spraying a long-forgotten scent and noticing it's not quite the same as we remembered. Céline says perfume definitely has a shelf life. "You can usually tell when the scent itself starts to change and smell different from when you first bought it. 

The top notes, like citrus or spices, tend to disappear. One tip to help your perfume last longer is to store it in a dark and cool place and avoid your bathroom as the warmth and light will make it go off sooner."

Why might I love a perfume on someone else but not on my own skin?

If you've ever fallen for a fragrance on a stranger in the street and then been put off when you tried it yourself, Céline says it's down to our individual skin chemistry, such as our PH, hormones and age. This is also why something might smell divine on a paper blotter, and barely noticeable on your skin."

"Experts in perfumery often say if you can't smell a fragrance on yourself it's because your brain acknowledges it as your olfactive identity! So, it is always better to try on skin over a blotter to see how it interacts with your skin."

I’ve heard lots about fragrance layering. Can I layer two perfumes together, and how do I know which scents will work well?

There are no hard and fast rules to layering. According to Céline, it's a case of trial and error. "Don't restrict your creativity - you could be shocked by some pairings. As a starting point, musky fragrances are usually an easy option and pair well with anything," she recommends.

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Reader Q&A with perfumer Céline Herbette
Céline Herbette is the nose behind some of the most exquisite scents on the market. She joins HELLO! to talk signature scents and finding the right fragrance for you
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