STRONG by Zumba has revolutionised group fitness classes with its high intensity, music-led workouts, and now one of the world's most famous DJs is on board, too. Steve Aoki has created an exclusive soundtrack for the fitness programme, which focuses on syncing music to moves.
"It's no secret that I am a fitness freak! I'm always drawn to intense workouts that push me harder and STRONG by Zumba is doing this with music," Steve said in a statement announcing the collaboration. "It's the first time I've seen a fitness brand reverse engineer music by scoring the beats around the routines and I'm excited to join them in hacking motivation through music. I love that I can translate my high-energy beats from the stage to the fitness floor and motivate people to burn calories and get toned!"
Steve Aoki has created music for STRONG by Zumba classes
The DJ added: "Creating music for this program was a unique process. I received the routine and scored music around it, bringing the routine to life. When we pair the song with the moves, the motivation factor is insane!"
Steve Aoki is not the only world-famous artist to get involved with the programme. Timbaland, the producer who has previously collaborated with Justin Timberlake and Jay-Z, has also created music for the unique workouts.
STRONG by Zumba is a high intensity workout that has put a unique spin on challenging HIIT exercises by syncing the moves to music. Or as Zumba CEO Alberto Perlman told HELLO! in 2016: "The idea is that we take your cardio exercise to the next level." Alberto explained that the class was designed that way to help fitness fans progress quicker as they learn to associate certain sequences with specific beats. "You have a quicker response time as opposed to counting and it's a way to break the ceiling without even noticing," he said.
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