Gwyneth Paltrow famously champions a healthy lifestyle, so it comes as no surprise that the 43-year-old has launched an organic make-up range. Teaming up with cosmetics guru Juice Beauty and their CEO Karen Behnke, the Iron Man actress has debuted a 'clean beauty' line with everything from lipsticks to blushers that are also vegan-friendly.
Gwyneth Paltrow has launched an organic make-up range with Juice Beauty
The mother-of-two revealed that she was inspired to create an organic make-up range after researches for her website Goop began looking into the ingredients of everyday products.
"I wear make-up heavily in my work, and now that I'm post-40, I've started to wear it more often in my day-to-day life," she told Forbes. "But once my lifestyle website, Goop, started investigating toxicity in these products… I was stunned. I genuinely thought make-up as safe, but that's not the case."
It comes as no surprise that Gwyneth was drawn to Juice Beauty, who are notorious for creating environment-friendly and healthy products.
"The company is kind of my dream in terms of alignment," Gwyneth explained to Well + Good. "I really believe in what Karen is doing for the sustainability of the planet… she's really the leader in these practices. It's very important as a woman, as a mother, and as someone who preaches a non-toxic lifestyle."
Gwyneth revealed she was "stunned" by research into toxicity in make-up
She later added: "We now know it's possible to create luxurious make-up products but without any of the potentially toxic ingredients."
Gwyneth, who has been friends with Rob since she was 17 years old, gave a speech about the actor during his Walk of Fame ceremony. In the touching speech, Gwyneth reminisced about how Rob and his wife Sheryl took her under their wing when she first moved to Hollywood, adding that they are so close now they are like "siblings".