Lewis Hamilton is no stranger to being a spokesperson for different brands, but the Formula One racing champion has landed one of his biggest campaigns to date. The 31-year-old is the new face of beauty giant L'Oréal, becoming a brand ambassador for their Men Expert range.
© Photo: InstagramLewis Hamilton is the new face of L'Oréal
The British star took to Instagram to share the exciting news with his 2.5 million followers. "I'm honoured to be a global spokesperson for @lorealmen," he wrote, alongside a black-and-white image of himself for the campaign, in which he smoulders in the close-up shot. "Be sure to follow @lorealmen for more!..#comingsoon #latergram #lorealmen."
Meanwhile, the brand itself shared a series of snaps behind-the-scenes of Lewis' upcoming campaign. In the striking images, Lewis is as effortlessly cool as ever in a tailored black ensemble, looking every inch a heartthrob as he strikes a pose for the camera – and even takes to a motorbike.
An accompanying caption to one of the images describes Lewis as "powerful, audacious and in control," while another saw the label quoting Lewis himself.
© Photo: InstagramLewis is the brand ambassador for the brand's Men Expert range
"'You just need to be accepted for who you are and be proud of who you are and that is what I'm trying to do'," read the quote. "Said by our man himself @lewishamilton #btswithlorealmen #qotd."
When he's not starring in campaigns, Lewis has been active on social media, sharing snaps from his travels around the world, from heading to the Super Bowl to attending a pre-Oscars dinner party in Los Angeles.
Last year saw Lewis celebrate yet another major win as he celebrated his third world championship title, with congratulations pouring in from celebrity friends from Gigi Hadid to Ben Cohen.
Elton John, who watched the race in Texas, also surprised Lewis when he turned up on the podium to congratulate him. "I can't believe you're here," he told him, promising to go see Elton's concert which was set to be held nearby.
