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Rimmel teams up with 12 beauty influencers for new Road Trip series

Chloe Best

Rimmel has joined forces with 12 of the UK's most popular beauty influencers for an exciting new YouTube series. The beauty brand will showcase some of the UK's most vibrant cities – and fresh make-up inspiration – in its new "Rimmel Road Trip" videos.

Each month, two YouTube stars will pair up to take viewers on a tour of one of their favourite cities, showing the top landmarks and places to see.

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Fleur De Force and Em Ford star in the first Rimmel Road Trip video

Of course we'll also see the make-up looks they create for their various activities, from a day of sightseeing to a glamorous night out.

The first two beauty influencers to launch the series are Fleur De Force and Em Ford, who visit Cardiff together, the city where Em grew up.

"We are both such big fans of Rimmel and look forward to creating some inspiring looks for everyone to enjoy," the duo said. "Cardiff is a wonderful place, we can't wait to bring our fans along for the journey and share this amazing city with them."

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12 beauty influencers will star in the series

The first video will launch on Rimmel's UK YouTube channel on Friday, with a further six videos lined up over the next six months.

An increasing number of beauty brands are collaborating with bloggers and YouTube stars on both content and special limited edition collections. Earlier this month MAC Cosmetics announced that it had enlisted ten beauty gurus from around the world to create their own custom lipstick shades for a new collection.

Among them was YouTube sensation Fleur, who said she was "beyond excited" to have been asked to formulate her dream lipstick.

Meanwhile Lancôme has partnered with vlogger Estée Lalonde for a year-long series of content and behind-the-scenes access, which she will share with her 1,174,000 YouTube subscribers.

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