Exciting beauty news just in: Sophie Habboo has been named the face of Max Factor's new Lasting Blur foundation.
The Made in Chelsea alum, 32, is renowned for her natural, but eminently glowy, makeup – and having previously been named an ambassador for the iconic beauty brand, the move makes a lot of sense.
Alongside her career as a podcaster and juggling life as a mum-of-one to son Ziggy, who was born in December last year, she has also become somewhat of a beauty muse for British women.
With a loyal following on social media who are tuned into her every product recommendation (1.1 million on Instagram, to be precise), it’s safe to assume that Max Factor’s Facefinity Lasting Blur foundation is probably going to sell out.
But the question remains: is it worth the hype? Allow me to take you through the details. The formula comes in 18 shades and is designed to move with your skin without cracking or creasing. Basically, it feels like a second skin, and it’s infused with a blurring mineral complex that creates a soft-matte, airbrushed-looking finish.
It boasts loads of five-star reviews online, particularly from midlife women who know the struggle of finding a flattering foundation all too well. As one reviewer shared, she "absolutely loves" how it "completely evens out skin tone, blurs pores and lines, and leaves a beautiful, healthy glow."
My review of Max Factor’s Facefinity Lasting Blur foundation
Having put dozens of foundations to the test in my time, including high-end formulas costing over £100, I’m happy to report that Max Factor’s Facefinity Lasting Blur Foundation is worth its salt. It lands at just £9.99 in Boots, so it's a high-street steal that actually delivers on its promises.
I used to love heavy, full-coverage foundations, but my skin changing as I age has completely shifted my priorities. Now, I gravitate towards airy formulas that let my face breathe.
This foundation makes my skin look smooth and healthily glowing straight after application, without any heaviness or mask-like effect. And this pay-off continues throughout the day: the formula doesn’t separate or settle into fine lines at all, which is a struggle I often face with high-street foundations.
According to the brand, the formula has been created to be buildable into a medium-to-full coverage that moves with your skin, balancing shine while blurring the appearance of pores and uneven texture for a natural soft-matte finish. I can testify to that.
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