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Benefit have launched a new beauty app – and you can 'try on' brows!

Get the brows you have always dreamed of

Laura Sutcliffe
Laura SutcliffeFashion and Beauty News Editor
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Brows are big business! And in recognition of their huge recent impact on the beauty scene, Benefit Cosmetics have just launched an incredible, revolutionary app that will help you get the eyebrows of your dreams. The brand new app was launched on 15 January and gives users the chance to curate their brows in an instant, on screen. It's aptly called 'Brow Try on Experience' and guides customers through a whopping 15 different types of brows styles and shapes. You can see your brows in 3D formation and from all angles, which is great news if you want to research a new look before you head to the salon.

benefit try on brows app

Benefit's new app is great for finding out which 'brow' is for you 

The process is super simple. You head over to the brand's website, upload a selfie using the upload tool and the Brow-Try-On Technology helps you adjust the shape and definition, giving you a chance to achieve the power brow. The clever app is ingenious as it detects and replicates each user's individual brow shape and magically transforms them on to your phone screen. So although it won't actually grow your brows for you, it gives you a great shape to aim for.

meghan markle brows© Photo: Rex

Meghan's brow shape is highly requested by fans 

On the subject of eyebrows, it has been revealed that Meghan Markle's brow shape is now among the most requested at beauty parlours. Semi-permanent makeup specialist Sian Dellar revealed to HELLO! just how popular the fiancée of Prince Harry's brows have become, explaining: "Meghan's brows have quickly become a popular choice over the last year. I see a lot of clients requesting this sort of shape as it adds instant definition and structure to the whole face."

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