Hair thinning is one of the most common, yet least discussed, hallmarks of perimenopause and menopause. Unlike male pattern baldness, which targets specific areas of hair, midlife hair loss for women is typically an overall loss of volume. It frequently extends to the eyebrows as well, with many women noticing their once-full brows begin to thin out just as other hormonal shifts settle in.
- Eyebrows provide the architectural layout of your face, but many women experience thinning in midlife
- Good news: Anastasia Beverly Hills’ Brow Wiz is receiving glowing praise for mimicking the natural look of individual brow hairs
- It has an impressive 3,500 five star reviews at Boots and each pencil is said to 'last for years'
I get it: loss of brow definition can be frustrating, but the good news is that it’s easily managed with the right products. And luckily for you, I’ve been doing some research on the topic recently and can confirm the best product for restoring structure and fullness in your brows is Anastasia Beverly Hills’ Brow Wiz.
Although renowned globally for its complexion products (who can forget those iconic contour and highlighter kits that revolutionised the beauty industry in 2016?), Anastasia Beverly Hills is synonymous with expert brow artistry. With styling kits, gels, definers, pencils and, of course, its legendary pomade, the brand’s brow range really does do it all.
For women experiencing thinning brows, though, its iconic Brow Wiz is the product to know. This pencil is particularly effective for midlife women dealing with hair loss because its ultra-fine tip allows you to mimic the look of natural strands with subtle, feather-light strokes. Say hello to naturally defined, but eminently full, brows that don’t look heavy or overdone.
What are midlife women saying about Anastasia Beverly Hills Brow Wiz?
The cult pencil, which costs £23 but is said to “last for years”, has rave reviews from midlife women. In particular, its cult following has been boasting about how “it just takes a few easy swipes” to define your brows, and the formula doesn’t smudge or move an inch… even after a busy day.
One woman reviewed: “Between ageing and breast cancer, my eyebrows have lost their fullness. Eyebrows are more important than we think! This product darkens and builds, and the wax keeps the liner from smearing, and my brows are shaped all day.”
Another beamed: “I’ve tried many brow fillers. Some were too streaky and didn’t blend well, others seemed to disappear in a few hours and some only offered a limited number of shades. Anastasia Beverly Hills eliminates all of the above! Brow Wiz is so easy to apply, and the many colour selections allow you to find the perfect colour so that your brows look natural; the way they did when we were teens! In the Eighties I had the ‘Brooke Shields’ famous brows. Unfortunately age has thinned them out. But with this product, I have them again and they look so natural!”
A third echoed: “This is the best brow pencil for my thinning brows. Menopause and the hormonal changes of age have attacked my hair – my brows included. Brow Wiz allows me to fill in the areas that my brows will no longer grow. It is long lasting. I purchase two at a time to make sure I always have one.”
Why are eyebrows so important to the face?
You may have heard the phrase: The eyes are the windows to the soul, but the eyebrows are the frame. That’s because brows hold a huge amount of visual power. In behavioural science and cosmetic psychology, they are consistently rated as one of the most important facial features for attractiveness and emotional expression.
They provide the architectural layout of your face by ensuring that your other features – such as your eyes, smile, nose and cheekbones – have a good frame to shine under. They act as the anchor points that can balance the distance between your eyes, define the bridge of your nose and visually alter the proportions of your forehead and jawline.
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