chanel-mascara

Chanel has launched a 3D printed mascara and fans are OBSESSED

Who doesn't want perfect lashes?

Jessica B

Get ready to head to your nearest Chanel counter. The designer brand has just launched the world's first 3D printed mascara, and it's causing a stir online. Le Volume Revolution de Chanel, which costs £28 and is available at Chanel counters in stores including Boots, promises to give you "lashes perfectly coated in a single stroke". The brand claims that the hi-tech wand, which is the first of its kind, has been a decade in the making and boasts "innovative technology for a revolutionary brush design". It was reportedly patented in 2007 and the brand tried 100 different designs before settling on this one.

chanel-le-volume-revolution

The innovative mascara is reportedly the first of its kind

The website description claims: "The honeycomb structure of the brush loads it with just the right amount of formula. Printed in a unique material, the brush completely releases the mascara with a first sweep of the lashes. In a single stroke, eyelashes reveal immediate, extreme volume without clumping."

READ MORE: THIS is how to make your makeup last all day in summer

Apparently, each bristle has been 3D printed to a tiny milimetre-scale, boosting definition without clumping. The wand also contains micro cavities which help you build up volume without having to re-dip the brush multiple times. According to Chanel, a single coat is all you need for perfectly defined lashes and should be applied from the root to the tip in a "slight zigzagging movement".

This isn't the only mascara to be causing a stir this summer. Glossier – the millennial beauty company loved by Beyoncé and Holly Willoughby – has just produced Lash Slicka mascara with a difference. It took 18 months to create and uses a combination of Japanese fibre technology and lifting film formers to coat lashes from root to tip.

READ MORE: The beauty launches you need to know about in June

And it's also been revealed that Meghan Markle is a big fan of the bargain Maybelline Lash Sensational Luscious Mascara. Her makeup artist Lydia Sellers told HELLO!: "I keep it stocked in my kit now at all times thanks to her! This mascara really helps to amplify your lashes and polish off the entire look."

Loading the player...