Get ready to head to your nearest Chanel counter. The designer brand has just launched the world's first 3D printed mascara, and it's causing a stir online. Le Volume Revolution de Chanel, which costs £28 and is available at Chanel counters in stores including Boots, promises to give you "lashes perfectly coated in a single stroke". The brand claims that the hi-tech wand, which is the first of its kind, has been a decade in the making and boasts "innovative technology for a revolutionary brush design". It was reportedly patented in 2007 and the brand tried 100 different designs before settling on this one.
The innovative mascara is reportedly the first of its kind
The website description claims: "The honeycomb structure of the brush loads it with just the right amount of formula. Printed in a unique material, the brush completely releases the mascara with a first sweep of the lashes. In a single stroke, eyelashes reveal immediate, extreme volume without clumping."
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Apparently, each bristle has been 3D printed to a tiny milimetre-scale, boosting definition without clumping. The wand also contains micro cavities which help you build up volume without having to re-dip the brush multiple times. According to Chanel, a single coat is all you need for perfectly defined lashes and should be applied from the root to the tip in a "slight zigzagging movement".
This isn't the only mascara to be causing a stir this summer. Glossier – the millennial beauty company loved by Beyoncé and Holly Willoughby – has just produced Lash Slick, a mascara with a difference. It took 18 months to create and uses a combination of Japanese fibre technology and lifting film formers to coat lashes from root to tip.
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And it's also been revealed that Meghan Markle is a big fan of the bargain Maybelline Lash Sensational Luscious Mascara. Her makeup artist Lydia Sellers told HELLO!: "I keep it stocked in my kit now at all times thanks to her! This mascara really helps to amplify your lashes and polish off the entire look."