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The best new beauty launches for July 2018

Brand new beauty buys that have the beauty world talking…

new beauty launches july
Laura Sutcliffe
Fashion and Beauty News Editor
Updated: July 20, 2018
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born this way concealer

We have just entered the seventh month of 2018 – how on EARTH did that happen? We are fully into the summer season and with a new month comes a brand new batch of beauty products that we just can't help but get excited about. From the newest hair oil to make your mane super sleek, luxurious after sun care, to perfumes that remind you of long, hot holidays – we have it all. In July we are loving a variety of beauty products – and if you want the low down – you've come to the right place.

Do you have the biggest dark circles under your eyes that need zapping? Say hello to the concealer that is taking the internet by storm. Too Faced have released the follow up to their Born This Way foundation – the multi-use sculpting concealer and in short, its amazing. Its hydrating, can be used to sculpt the skin as well as giving first-rate coverage. Plus, it comes in a  whopping 20 shades so, take your pick!

Born This Way Super Coverage Concealer, £24, Too Faced   

iconic london powder

If you want that jaw-dropping glow, Iconic London's new Luminous Powder is basically an Instagram filter in a compact and we are obsessed with the buttery texture. The colour payoff is excellent - a little bit goes a long way and trust us, it will answer all your glowing skin prayers. Just lightly dust over your foundation and your skin will look radiant in seconds.

Luminous Powder, £29.99, Iconic London

orgins honey charcoal mask

We all know the amazing benefits of charcoal and this new purifying mask from Origins is the little sister to the Iconic Charcoal Clear Improvement Mask – but this time it is infused with Golden Wildflower and Fermented Honey which gives it a dark golden colour. It unclogs your pores and gets rid of impurities and debris which builds up over time. The handy pot even comes with a brush – making application even easier.

Clear Improvement Charcoal Honey Mask, £30, Origins

sunset lover charlotte tilbury

The world's number one makeup artist Charlotte Tilbury has once again launched some newness that is most certainly worth a place in your makeup bag. The Matte Revolution lipsticks are long-lasting, non-drying and have a superb colour payoff. Sunset Lover is a brand new creamy peach shade with a summery coral undertone - it would totally enhance sun-kissed skin. It's limited edition though, so be quick!

Matte Revolution in Sunset Lover, £24, Charlotte Tilbury

louboutin lip gloses

Looking for a lip-gloss with extra pizazz? Christian Louboutin's new Loubimiroir and Loubilaque Lip Glosses not only coat your pout in the most high shining finish, but who can resist the totally extra packaging that comes in a gold-topped embossed tube? There's Crystal Queen (a holographic pink) Iriza (a rich rose), Dora Candy (lavender) and our personal favourite Dolly Dola (a wine berry).

Loubimiroir and Loubilaque Lip Glosses. £65, Christian Louboutin

clarins pore control

 Now, we don't know about you, but this hot weather, as glorious as it is, plays havoc with our pores. But we needn’t worry, as Clarins have just the product. Pore Control serum helps to reduce large pores, combatting perspiration and smoothing the skins texture with its extra-special vine flower cells.

Pore Control Serum, £45, Clarins

cactus crush dazzle drops

Do you have dull and dehydrated locks? The sun can turn our normally shiny manes into a crusty mess, which is why we need a top-notch serum to sort out those flyaway, broken split ends. The Cactus Crush collection by Lee Stafford injects much-needed hydration into your tresses. It's packed with plenty of vitamins and nutrients that feed your hair, soften it up and leave it glistening.

Cactus Crush Dazzle Drops, £8.49, Leave Stafford

beauty blender set

We honestly don't think we have ever seen anything quite so kitsch and cute? Beauty Blender have a fab new gift set that would make the perfect gift for you BBF. Not one, but two incredible sponges are included in this heart-shaped case. Give one to your bestie, or keep both for yourself. Beauty Blenders are super easy to use; simply add water and watch the sponge expand. Use it to blend your foundation for a super flawless finish.

Beauty's Best Friend, £34, beautyblender

soap and glory set

Soap and Glory's giftsets are some of our most favourite to buy – they always include some of the brand's hero products and we love the frothy pink packaging that looks gorgeous on our bathroom shelf. The cleverly titled Foam and Away gift set is the newest offering and contains the hugely popular Clean On Me shower gel, as well as a huge tub of our favourite The Righteous Butter amongst other pampering goodies.

Foam and Away gift set, £20, Soap and Glory at Boots

ghd lulu guinness

Once in a while, two incredible brands collaborate for one worthy cause. Supreme hair giants ghd have teamed up with Lulu Guinness to create a collection that not only looks gorgeous, but supports Breast Cancer Now. The limited edition ghd gold by Lulu Guinness showcases a dreamy, pearlescent styeler that has the iconic lipstick kiss print emblazoned on them with a matching heart resistant bag. Best of all, £10 from every purchase goes to Breast Cancer Now.

ghd Gold by Lulu Guinness, £139

stila highlighter

Glossy skin never goes out of style and if you are in the running for a new dazzling highlighter with a difference, you've come to the right place! Stila’s Heavens Hue Highlighter is an ultra-fine, baked powder which contains light-diffusing particles that give skin a glowing, natural looking glow. The weightless formula is transfer-resistant and just gorgeous. Plus, the totally extra gold compact has the Midas touch…

Heavens Hue Highlighter, £28, Stila

cushion bronzer

Cushion formulas had a major beauty moment when they were first launched in 2015 and we can't help but still get excited about them now. Forget foundations – it's all about the bronzer! Shiseido Synchro Skin Cushion Compact bronzer is a lightweight bronzing lotion that blends oh-so-beautifully in to the skin. The warm shade lasts all day and delivers an enviable heathy glow.

Synchro Skin Cushion Compact Bronzer, £36, Shiseido @

by terry uv base

We all know how vital it is to protect your skin – particularly in the summer months when it's even hotter than usual. ByTerry's ingenious skin-shielding primer provides not only a super-high protection level (factor 50) but the lightweight cream gel texture gives your skin a matte finish which is ideal for prepping your skin before foundation. What a win!

UV Base, £60, ByTerry

elemis set

Elemis have done it again – they have released a set that is at the top of our wish list and contains everything you could possibly want for the ultimate in skincare saviours. The Pro-Collagen Anti-Ageing Heroes Collection includes four of the brand’s best-loved items that are first rate in anti-ageing. There’s the nourishing Pro-Collagen Cleansing Balm, a Pro-Collagen Marine Oil, the incredible Pro-Collagen Advanced Eye Treatment and you can choose one of two of the best-selling face creams, either the Pro-Collagen Marine Cream or the Pro-Collagen Marine Cream Ultra-Rich. The set is worth a whopping £210 but will be sold on QVC for under £70 on 8 July.

Pro-Collagen Anti-Ageing Heroes Collection, price tbc, Elemis @ QVC

exili palette

There's a new beauty brand on the block and we guarantee you are going to love it. Elixi Beauty has produced a fab eyeshadow palette which features a whopping 20 powders – 10 matte and 10 metallic - which are buttery to touch and highly pigmented. If you love berry, brown-tones and tremendous taupes, this extensive set is for you.

Eyeshadow Palette, £26.50, Elixi Beauty 

charles worthington mousse

Want to boost your hair but sick of crunchy mousse formulas that dry it out? You need Thicker & Fuller Densifying Mousse by Charles Worthington which totally amplifies your mane with its impressive ingredient list which includes Hydrolysed Keratin which plumps the hair up to the max. You guarantee you will be able to tell the difference after just one use!

Thicker & Fuller Densifying Mousse, £7.99, Charles Worthington @ Boots

jo malone hair oil

Those clever people at Jo Malone have launched a scented hair oil which is huge for the brand – it's the first of its kind and can be used on the body too. It’s blended with nourishing sweet almond and macadamia seed oils and what’s even more exciting, is it's infused with the signature scent of Lime Basil & Mandarin. Not only does the oil work to moisturise the hair, it leaves it smelling super sweetly which will have you wanting to swish your locks about constantly.

Lime Basil & Mandarin Body Oil, £42, Jo Malone

bondi sands instant tan

Bondi Sands – the worlds most talked-about fake tan range loved by celebrities and beauty bloggers - has released a brand new collection of Instant formulas called GLO which gives your skin a quick burst of colour with lasting effects. We are obsessed with the Glo Matte One Day Tan as it is great for adding a hint of colour to your body for a night out and is a fab way to top up an existing tan too.  

Matte One Day Tan, £9.99, Bondi Sands

frederic malle aftersun

If you are jetting off on holiday and want to treat your skin to something really special, look no further than Frederic Malle. The brand have released a sumptuously- smelling after sun balm which is intensely hydrating and the ideal treat for putting moisture back into your skin after a day of sunning yourself in the great outdoors. It smells of sweet-smelling magnolia and is impossibly fresh – especially with its white musk undertones.


Eau de Magnolia After Sun Balm, £45, Frederic Malle

kenzo red perfume

Newsflash! Kenzo have a fabulous new scent and you really won’t want to miss it. The Flower Red edition includes the most delicious of ingredients – blood mandarin and red frangipani and the result is a real fresh summery scent with pungent top notes which really pack a punch.

Flower Red Edition, £79, Kenzo

jo malone charity candle

Each year Jo Malone brig out an incredible charity candle to add to your collection and it always has the most wonderful cause. This year sees the launch of the White Lilac & Rhubarb offering which not only has the most wonderful rose-based sensual scent, the printed packaging would look superb in your living room. And best of all, for every candle sold, Jo Malone will make a donation equal to 75% of the retail price to support individuals and families affected by problems of mental health. A beautiful product with a beautiful message – what's not to love?

White Lilac & Rhubarb charity candle, £47, Jo Malone

akin face oil

Facial oils are a great way to give your skin some extra nourishment and A'Kin's best-selling Organic Rosehip Oil is blended with Abyssinian Seed, macadamia and sandalwood oil and is easily absorbed into the skin. You can use it on its own, or add a few drops to your moisturiser – and you can even pop some on to the ends of your hair to seal pesky split ends.

Weightless Rosehip Oil, £35, A'Kin

blanx tooth paste

Let's face it, who doesn't want their teeth to be ice-white when they smile for a snap? Beauty addicts will be obsessed with PRO Glossy White by Blanx – a toothpaste that will help your pearly whites gleam. It contains pro-shine micro particles which blitz pesky stains and leaves your gnashers sparkling.

PRO Glossy White, £6.00, Blanx PRO

eau de givenchy perfume

Givenchy's new Eau de Givenchy is the ideal scent for summer – it's a total beauty. Not only is the bottle incredibly chic (and would look beyond gorgeous in your bathroom) but the scent itself is just so refreshing. It contains Bergamot, lemon, orange and mandarin and the result is a total citrus dream. Your will be wanting a limoncello ASAP

Eau De Givenchy, £60, Givenchy

ordinary sun cream

The Ordinary are on fire with new launches in 2018 and their next product is just perfect for the heatwave. The Mineral Sun care is the latest addition to brand's impressive line-up of affordable skincare and is full of goodness with amazing ingredients, including Tasmanian pepperberry, which is rich in flavanones, anthocyanin and minerals. You can choose from either SPF 30 or 15.

Mineral UV Filters SPF 15 with Antioxidants, £7.90, The Ordinary

ren bath salts

One of our favourite skincare brands - REN - have released a bath-time essential and we bet you won't be able to live without it once you've taken the plunge. Magnesium Booster Bath Salts help muscle tension (great for after leg day- ouch!) aid in relieving stress AND they even help relax the body for sleep. Just add 2-3 handfuls of the salts to a warm bath and chill for 20 minutes. Heaven….

Magnesium Booster Bath Salts, £28, REN

jo malone london selfridges yellow cap

Bring a bit of the heatwave into your perfume collection with Jo Malone. The iconic brand have teamed up with Selfridges to create something a little bit special. When you purchase a 50ml bottle of your favourite cologne throughout July in-store, you can add a vibrant finishing touch – in the form of a Selfridges yellow cap, for £4. How cute!

Exclusive yellow cap, £4, Jo Malone London @ Selfridges