One of the best things about Love Island – as well as all the dramas, romance and Jack-and-Dani cuteness – has to be the amazing hair and makeup looks the girls in the villa sport almost every day. And it seems watching Alexandra contouring and Dani blowdrying her eyelashes is inspiring more of us to put more effort into glamming up, as a survey has found that over 50 per cent of women are spending up to an hour longer on their makeup since the reality show returned to our screens.
Megan Barton-Hanson has her makeup applied before a date with Wes
Beauty experts Cosmetify.com found that over 60 per cent of women are planning on buying more products as a result of watching the show, and over half (51 per cent) say they are spending more time doing their makeup. For 41 per cent, this time has increased by over half an hour. Surprisingly, married women are the ones mostly likely to be influenced by the show, with a huge two-thirds saying they are now spending up to an hour longer on their makeup.
The survey also found that Dani's look is the one most women want to copy, with a quarter rating her statement brows and 22 per cent saying they're more likely to buy brow products after watching her on the show. They also rated her flawless skin, shimmery highlighter, nails and hair. Professional makeup artist Alexandra, who was regularly seen applying her housemates' makeup for them before she exited the villa on Sunday, was deemed to have the best contouring and eyelash extensions.
One makeup trend that has taken off since season three started is the smokey, metallic eye looks sported by Megan, Georgia and Dani. Lottie London announced that sales of it new Eye Foils, which are available to buy at Superdrug for just £4.95 each, have increased by a huge 70 per cent thanks to the programme. The eye foils come in lip gloss style applicators with four gorgeous glittery shades: Savage (pink), Fire (blue), Denied (silver) and Over It (gold). We're stocking up before they sell out!