Concealer is one of the most important items in our makeup bag. It has so many uses – covering those dreaded under eye bags, blemishes, pimples and even contouring. There's always a new and exciting concealer on the block – and the latest newbie is the Bye Bye Undereye by It cosmetics. This formula has been hailed as a 'beauty sleep in a tube' due to its full-coverage properties and highly pigmented formula. Infused with peptides, vitamins and a dash of hyaluronic acid, the multitasking formula suits all skin tones and is incredibly long-lasting. On QVCuk, the concealer is hugely popular and has a habit of completely selling out in under 10 minutes. Wow! Best of all – it's now available in a version which is four times the size. The regular, 8ml tube retails at £23.50, and the whopping 30ml offering retails at £37.50, so you are getting a huge amount for your money if you decide to super-size.
IT cosmetics was created by Jamie Kern Lima in 2008, but didn't launch here in the UK until last year. Speaking to The Telegraph, she said of founding her brand: "I realised that finding the right make-up is easy when you have great skin, but is nearly impossible when you have problem skin. I knew that if I could give women products that truly gave them the most beautiful skin, it would be life changing." Speaking about the product, QVCuk explained: " We launched an exclusive supersized version of the popular concealer on August 1st – during one airing more than 1 tube was sold every 2 seconds. The 30ml tube of Bye Bye Under Eye remains in high demand 7 days after the launch with 1 concealer sold every 60 seconds."
The concealer isn't the only talked-about product from the beauty brand; the CC+ Cream took the world by storm when it was released – and the results have been likened to an Instagram filter.
Great for covering up Acne, large pores and hyperpigmentation, you simply buff in the product with the accompanying brush and watch all your imperfections disappear.