Concealer is one of the most important items in our makeup bag. It has so many uses – covering those dreaded under eye bags, blemishes, pimples and even contouring. There's always a new and exciting concealer on the block – and the latest newbie is the Bye Bye Undereye by It cosmetics. This formula has been hailed as a 'beauty sleep in a tube' due to its full-coverage properties and highly pigmented formula. Infused with peptides, vitamins and a dash of hyaluronic acid, the multitasking formula suits all skin tones and is incredibly long-lasting. On QVCuk, the concealer is hugely popular and has a habit of completely selling out in under 10 minutes. Wow! Best of all – it's now available in a version which is four times the size. The regular, 8ml tube retails at £23.50, and the whopping 30ml offering retails at £37.50, so you are getting a huge amount for your money if you decide to super-size.
IT cosmetics was created by Jamie Kern Lima in 2008, but didn't launch here in the UK until last year. Speaking to The Telegraph, she said of founding her brand: "I realised that finding the right make-up is easy when you have great skin, but is nearly impossible when you have problem skin. I knew that if I could give women products that truly gave them the most beautiful skin, it would be life changing." Speaking about the product, QVCuk explained: " We launched an exclusive supersized version of the popular concealer on August 1st – during one airing more than 1 tube was sold every 2 seconds. The 30ml tube of Bye Bye Under Eye remains in high demand 7 days after the launch with 1 concealer sold every 60 seconds."
The concealer isn't the only talked-about product from the beauty brand; the CC+ Cream took the world by storm when it was released – and the results have been likened to an Instagram filter.
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Great for covering up Acne, large pores and hyperpigmentation, you simply buff in the product with the accompanying brush and watch all your imperfections disappear.
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