Tie-dye is summer's last minute breakout trend - shop our favourite pieces


Courtesy of brands such as Zimmermann, Proenza Schouler and Isabel Marant, the DIY Sixties technique is back and better than ever


tie dye runway comp image

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Tania Leslau
Tania LeslauFashion Features Editor
Updated: August 27, 2026
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Indulge me in a moment of unnecessary nostalgia for a second and cast your mind back to 2020 - the year that tipped the world upside down. Intensely bored TikTok users took to their gardens en masse to dance it out to The Weeknd, while more introverted types (myself included) sought alternative methods of entertainment. 

One of which being the good old wardrobe clear-out. Worn tank tops and jumpers quickly piled up, but unable to be dropped off at the local charity shop, were subjected to a makeover. 

Cue Gen Z’s tie-dying mania. Faded items were collectively scrunched, cinched with string and drenched in vibrant colours ordered from Amazon, resulting in a widespread ode to the ancient craft which became synonymous with the 1960s counterculture.

Tie-dye recently emerged at Copenhagen Fashion Week© Getty Images
Tie-dye recently emerged at Copenhagen Fashion Week

Globally associated with festival style à la Woodstock and the Monterey Pop Festival of 1967, the hippie technique soon faded into oblivion once shops reopened following that dreadful spell.

Zimmermann SS26© Imaxtree
Zimmermann SS26
Collina Strada SS27© Imaxtree
Collina Strada SS27

Yet, as many past trends so often are, tie-dye has once again been coughed up by the trend cycle - bringing with it a newfound luxury cachet which has caught our eye. 

Emerging on the runways of the bohemian-infused collections of Zimmermann, Isabel Marant, Issey Miyake, Marques’Almeida and Collina Strada, tie-dye pieces soon began to infiltrate the high fashion era, prompting our favourite high street heroes to take note.

Tie-dye became synonymous with the 1960s counterculture© Getty Images
Tie-dye became synonymous with the 1960s counterculture

The tie-dye comeback wasn't exclusively female either. Spring/summer 2026 proved to be an especially pivotal season for the styling hack among the menswear sphere, with Louis Vuitton debuting ombréd, monogrammed backpacks and Kiko Kostadinov offering the trend a knitwear spin.

Eagle-eyed shoppers were quick to cotton on to the tie-dye revivals, with Google Trends reporting tie-dye tops, joggers, sweatshirts and shoes as must-watch breakout trends over the past month. 

collina strada runway tie dye look© Imaxtree
Sustainable brands including Collina Strada have long championed tie-dye techniques

If you're not quite ready to sink your teeth into a new craft, we've rounded up the most wearable tie-dye options to reinvigorate your transitional wardrobe with a touch of psychedelic charm. Shop our hottest picks below.

Shop our tie-dye edit:

  • Sundance Tie Neck Blouse

    Sundance Tie Neck Blouse

    Zimmermann

    Leading the charge for a tie-dye summer is Australian brand Zimmermann. The brand is saturated with luxurious tie-dye pieces, including this uber-elegant blouse featuring bohemian balloon sleeves and a high neckline.

  • Graham Tank Tp

    Graham Tank Top

    Gabriela Hearst

    Crafted from 100 per cent cashmere for a playful, plush finish, Gabriela Hearst's dopamine-inducing tank top delivers a lesson in throw-on luxury. 

  • Raze Pants

    Raze Pants

    KNWLS

    A cosy trouser option courtesy of cool-girl label KNWLS, these red-cream flares are set to take you from bedroom lounging to cocktail bar with ease.

  • Abstract Print Oversized Sweat

    Abstract Print Oversized Sweat

    Topshop

    An affordable pick that's perfect for those prepping for autumn, Topshop's slip-on crewneck is set to reinvigorate your at-home arsenal with a touch of colour.

  • Zewel Top

    Zewel Top

    Marant Etoile

    Isabel Marant is another boho-infused label leading the way for tie-dye treasures - and our choice is the brand's perfectly pink dyed tee that guarantees low-key elegance.

  • Brooklyn Tie-Dye Wavy Dress

    Brooklyn Tie-Dye Wavy Dress

    PH5

    Recently spotted on Lily Collins white shooting Emily in Paris Season 6, PH5's tie-dye mini comes complete with a feminine blush hue, a lemon yellow neckline and the brand's signature wavy hemline. 

  • Tie-Dye Cuffed Jogger

    Tie-Dye Cuffed Jogger

    Von Dutch

    Leave it to Von Dutch to conjure up the ultimate pair of Y2K joggers. Finished with a green-pink tie-dye wash with cuffed ankles and crystal detailing, these mooch-worthy bottoms will see you through the cooler seasons in true Noughties style.

  • Mia Top

    Mia Top

    Proenza Schouler

    Since debuting their beloved spring/summer 2010 surf collection, tie-dye motifs have been ingrained in Proenza Schouler's sartorial DNA. Sixties style meets New York modernity in the brand's long-sleeve, which is heading to the top of our wish lists for autumn.

  • safi textured patch beach tote

    Safi Textured Patch Beach Tote

    Alemais

    One can never go wrong with a sizeable tote bag to house your everyday essentials. Complete with an earth-toned tie-dye effect and painterly animal motifs, Alemais' handy accessory will become a firm wardrobe hero.

  • Blue Surf Lotus Tie Dye Long Sleeve T-shirt

    Blue Surf Lotus Tie Dye Long Sleeve T-shirt

    Casablance

    Hypewear turns hippie with Casablanca's colourbomb of a long-sleeve - available to shop via SSENSE. We'd team ours with denim jorts and ballet pumps for a skater girl-inspired finish.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

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