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La Roux announces exciting new charity fashion collaboration

La Roux has teamed up with the Royal Association for Deaf people (RAD)


la roux tshirt
March 18, 2021
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Elly Jackson, better known to the masses by her stage persona La Roux, has recently teamed up with the Royal Association for Deaf people (RAD), to produce a range of Hear Me Now T-shirts and hoodies made from organic cotton and printed in the UK in a renewable energy powered factory. 

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Already the La Roux x RAD collaboration has had some high-profile support: "It's gone really well and great that people are helping us raise money and awareness," says the Grammy award-winning performer, whose releases include In for the Kill and Bulletproof

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The La Roux x RAD clothing collaboration is live now

"So far, Jason from the Sleaford Mods, Vivienne Westwood, Joanna Lumley, Maxine Peake, Baxter Drury and my mum, Trudie Goodwin, have worn them.

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"Deafness is an invisible disability – you might not know that a person is deaf until they raise their hands to speak. The community is often overlooked, meaning that they can face barriers in almost all aspects of life – from employment to healthcare to being able to access government announcements on COVID. As a musician I understand the importance of being heard." 

The Royal Association for Deaf people (RAD), which was founded in 1841, works to create a future of opportunity, achievement and equality for deaf people - providing services that deaf people want and need, in their first language usually British Sign Language (BSL).

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@Andrew Whitton

RAD celebrates deaf culture and community and helps mainstream providers communicate better to the needs of deaf people, whilst making society more deaf-aware and inclusive. 

"RAD celebrates deaf culture, language, identity and diversity and I am really proud to be working with them to create a better, more accessible future for all deaf people."

T-shirts from £25.00, hoodies from £42.00 available at royal-association-for-deaf-people.teemill.com. All proceeds from the merchandise will go to support the work of the Royal Association for Deaf people (RAD).

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