Skip to main contentSkip to footer

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

Princess Mary of Denmark championed a cult favourite Australian designer, and you might have missed it

The royal has paid sartorial tribute to her Aussie origins

Natalie Salmon
Fashion Digital Editor
29 December 2022
Share this:

Sign up to HELLO! Fashion for style tips, cultural insights, must-have items, and more

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

The Danish royal family have been spending Christmas in Australia this year, following a five year absence from Crown Princess Mary's place of birth.

Born in Hobart, Tasmania, Princess Mary was joined by her husband Crown Prince Frederik and their four children, Prince Christian, Princess Isabella, Prince Vincent and Princess Josephine.

MORE: 5 Winter style lessons we can learn from Princess Kate

RELATED: Inside Princess Marie and Crown Princess Mary's relationship - amid royal title controversy

View post on Instagram

In a photo shared on the official Danish royal Instagram account, the family is sat on a ledge in front of a scenic backdrop. The casual family photo (translated from Danish into English) was captioned, "Merry Christmas from "Down Under" - where we celebrate Christmas in Tasmania. Here there are neither freezing temperatures nor just trees, but summer and warm weather."

Eagle-eyed royal watchers and fashion fans have identified the dress, which Mary has actually worn before as being from Australian luxury brand Zimmerman. The Kaleidoscope midi dress is part of the brand's AW22 Stargazer collection. Its design is crafted from silk linen organza with a floral print and features beaded trim and a self-covered belt. Typically we see Princess Mary sporting Danish designers, in her role as future Monarch of the Scandinavian kingdom, but clearly she hasn't forgotten about the esteemed designers of her homeland. 

MORE: Royal family pose together in photo ahead of title change

RELATED: Princess Kate's most memorable outfits of 2022

Shop Crown Princess Mary's Zimmermann Dress


Kaleidoscope midi dress, £1,350, FarFetch


Mary wasn't the only one paying sartorial tribute to her Aussie roots, her daughter Princess Isabella of Denmark also flew the flag for the 'Land Down Under' wearing Zimmerman's Jude Scallop Midi Dress, which she paired with Stan Smith Scratch Runners from Adidas.  The linen design of her dress balances a structured boned bodice and waist cutouts with delicate scalloped edges and a lace-up back. The dress is actually now on sale for £455, in case you wanted to scoop up the style for yourself. 

Shop Princess Isabella's Zimmermann Dress


Jude floral linen midi dress, £455 (WAS £650), MyTheresa


Sisters Nicky and Simone Zimmermann founded their namesake label back in 1991. They quickly won a loyal following in Sydney, with Nicky focusing on designing dresses and selling them at Paddington markets. "While working the markets, I had two pages of editorial in Australian Vogue," Nicky explained in an statement, "That was a significant moment because I suddenly started to receive orders from boutiques around Australia and I could feel some real momentum. Soon after I opened a small store in Darlinghurst."

Nicky’s sister Simone soon joined the growing Zimmermann business. Nicky’s cites her relationship with Simone as the key to Zimmermann’s longevity and success. “I could never have achieved what we have without Simone,"Nicky says, "While the business has evolved and fashion has changed, Simone has been a voice of reason and a constant."

Like this story? Sign up to our Hello! Fashion newsletter to get your weekly 'Fashion Fix' delivered straight to your inbox.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

More Hello! Fashion

See more