Skip to main contentSkip to footer

Why tubing mascara is a total makeup game changer

Give your lash game a smudge-proof update…

tubing mascara

As far as makeup woes go, there is nothing I find more infinitely maddening than mascara smudges. The beauty junkie's equivalent of a 4 o'clock shadow, panda-esque rings under the eyes are so not a vibe.

Take it from me, I'm a chronic smudger. Previously in my beauty lifetime, unsightly rings were something of an inevitability. A combination of dry skin (therefore having to apply a rich day cream close to my eye area) and hay fever-beholden eyes that stream the minute I leave the house, left me wild with frustration.

That was before I discovered the pure genius of tubing mascara.

MORE: 14 mascaras you'll love if you have sensitive eyes

READ: Mary Greenwell shares her royal-approved beauty tips

What is a tubing mascara?

For the smudge prone, I'm not exaggerating when I say that tubing mascara will revolutionise your makeup routine. It is an innovative formula that covers your individual eyelashes with polymers, essentially coating them in small, smudge proof tubes.

What is the difference between tubing and normal mascara?

Normal mascara works by coating lashes with thick layers of pigment. This is great for volume purposes, especially those that are buildable. But the downside of these typically wax-based formulas is they "tend to flake easier and can be difficult to remove", according to cosmetic chemists Daniela Del Ciotto and Martin Mackenzie-Smith of The Cosmetic Experts.

Tubing mascara on the other hand, is all about endurance. "Once product is applied on the lashes, the water evaporates, and the polymers dry to form a film," Daniela and Martin explain. "The polymers coat each lash in a tube-like casing which has water-resistance properties, and it is less likely to smudge."

"Tubing mascara formulations are longer-lasting, and the film will remain until removed by mechanical forces or by warm washing. The mascara will then come off easily as very small tube-shapes. Formulations can still be enriched with ingredients like butters, oils, and waxes to provide additional lash-conditioning properties."

How can you tell if a mascara is a tubing formula?

In my own experience, tubing mascaras are rarely marketed as such. Understandably, without the word "tubing" on the label, you may struggle. Turn your attention to the ingredient list – look for "acrylates copolymers", "polyvinylpyrrolidone" (also known as PVP) and other PVP-type film formers, all indicative of a tubing formula.

How to remove tubing mascara 

Soak a cotton or reusable cleansing pad in hand hot water, wring it out and press it against your eye. Using your thumb and forefinger, gently swipe downwards over your lashes and the mascara should fall off in small tubes.

Give your lash game a smudge-proof update:  

estee lauder double wear mascara

Estée Lauder Double Wear Zero-Smudge Lengthening Mascara, £28, Allbeauty

surratt relevee mascara

Surratt Relevee Mascara, £28, Cult Beauty



sensai lash volumiser mascara

Sensai Lash Volumiser 38°C, £31, Harrods



clinique lash power mascara

Lash Power, £23, Clinique



kevyn aucoin volume mascara

Kevyn Aucoin The Volume Mascara, £32.40, Cult Beauty


Like this story? Sign up to our Hello! Fashion newsletter to get your weekly 'Fashion Fix' delivered straight to your inbox.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

More Hello! Fashion

See more