The LFW SS27 shows the H! Fashion team are counting down to...


The Big Smoke is about to get a serious injection of fashion - these are the shows to look out for


Clare Pennington
Clare PenningtonHello Fashion Editor
37 minutes ago
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It's that time again: London is about to get a serious injection of fashion, fabulousness and people power-walking through town while pretending they know where they're going. 

From 17-21 September, London Fashion Week returns to showcase the SS27 collections, and oh my, there's plenty to get excited about.

First up, and probably the biggest piece of news on the agenda is the fact that McQueen is coming home. After several seasons showing in Paris, the house returns to London for the first time since Sarah Burton's SS23 show - a full circle moment that feels particularly special for a brand so entwined with the energy of the capital.

Under Seán McGirr, the label is oozing the theatricality, attitude and edge that makes McQueen such a perennial fashion-week heart-stopper.

British model Erin O'Connor presents a creation by Alexander Mcqueen for the Spring/Summer collection at London fashion week in London 26 September 2000. (Photo credit should read HUGO PHILPOTT/AFP via Getty Images)© AFP via Getty Images
A McQueen show back in 2000

Then there's the arrival of Mulberry by Christopher Kane. The house's six-year hiatus comes to an end as the Scottish designer presents his first womenswear collection for Mulberry.

Given his talent for making clothes are wearable yet playful, this is a debut I'm extremely excited to see.


Caption
LONDON, ENGLAND - SEPTEMBER 21:  Christopher Kane attends his show during London Fashion Week SS16 at Sky Garden on September 21, 2015 in London, England.  (Photo by David M. Benett/Dave Benett/Getty Images)
© David M. Benett
Christopher Kane at the 2016 London show of his eponymous label

Elsewhere, London's new generation of designers is more than holding its own. Talia Byre, Petra Fagerström and Oscar Ouyang are all names we have here on our radar at H! Fashion, while Aaron Esh and KNWLS also make a welcome return to the schedule.

And of course, the exciting debuts! This season signals the first LFW appearance of Indian label Lovebirds, plus debut runway shows from A Letter and Onalaja.

LONDON, ENGLAND - FEBRUARY 19: A model walks the runway at the KNWLS show during London Fashion Week February 2024 at  on February 19, 2024 in London, England. (Photo by Stuart C. Wilson/Getty Images)© Getty Images
KNWLS AW24

And then there's the Great British high street. Marks & Spencer are showing this season and I was absolutely thrilled when my invite arrived in the post. After all, who doesn't love M&S?

And H&M are back, and we're hoping for another catwalk-meets-club extravaganza. After their previous show featured the likes of Lola Young, Iris Law Romeo Beckham, our expectations are high!

LONDON, ENGLAND - SEPTEMBER 18: Lola Young performs during the runway at the H&M&180: The London Issue show during London Fashion Week September 2025 at 180 The Strand on September 18, 2025 in London, England. (Photo by Tristan Fewings/Getty Images)© Getty Images
Lola Young performs at an H&M runway show

In short, expect big names, fresh talent, brilliant clothes and a lot of chaos. 

London, we've missed you. 

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