Call it the Zara Larsson effect or simply the collective desire to make a beeline for Heathrow and jet off this summer, but hibiscus florals are seriously hot property right now.
Beautifully colourful and steeped in tropical nostalgia, the trumpet-shaped blooms are peppering both high fashion and high street collections alike, making for dazzling surf-inspired campaign imagery and clothing to match.
Adopted by iconic beachwear brands including Roxy, Billabong and Quiksilver, hibiscus print pays homage to the flower’s rich cultural history. Hailing from subtropical regions across Asia and the Pacific Islands, hibiscus serves as the national flower of Malaysia and the state flower of Hawaii, where it symbolises the Aloha spirit, hospitality, and femininity.
Hibiscus print entered mainstream fashion through the rise of the Aloha shirt in 1930s Hawaii, where bold tropical florals reflected the islands' landscape and multicultural textile traditions.
© Imaxtree
© ImaxtreeThis aesthetic was famously captured in cinema, with Brad Pitt’s Cliff Booth in Quentin Tarantino’s Once Upon A Time In Hollywood and Leonardo DiCaprio’s Romeo in Baz Luhrmann's Romeo + Juliet sporting floral-flecked Hawaiian shirts onscreen. Not forgetting Jamie Foxx's fetching blue and green hibiscus-clad options in Day Shift and Vince Vaughn's button-down in Four Christmases.
By the 1950s, Hollywood and surf culture had cemented its appeal, before luxury houses revived the motif as a symbol of escapism, leisure and sun-soaked glamour.
This still rings true today. Spring/summer 2026 marked a turning point for the floral motif, with brands including Dior and Shuting Qui serving up tropical vibes on the runway via expertly sequinned mini dresses and jewellery. The print was revived a season later by Nahmias during men's fashion week, when models hit the catwalk in classic hibiscus print loungewear in contrasting shades of red and white.
© Farm RioChannel your inner Moana and tap into fashion’s ongoing captivation with hibiscus print. Shop our editor-approved picks below.
Hibiscus print pieces to shop for summer:
Elli Floral Short
Triangl
Cool-girl swimwear brand Triangl is brimming with must-see hibiscus print pieces, including these surfer-chic shorts that pair perfectly with the matching bikini set here.
Floral Sequined Minidress
Là Fuori
Là Fuori puts craft front and centre of its design process - as this stunning beaded gem demonstrates. Displaying a tropical landscape made from twinkling beaded and recycled nylon, this dreamy dress is a dazzling investment.
Printed Sparkling Jersey Swimsuit
Gucci
Invest in some Gucci glamour this summer with the house's unmissable yellow swimsuit. Peppered in the brand's iconic floral print, the stretchy one-piece is a luxury poolside statement.
Multicolour Spring Affair Balloon Pants
Farm Rio
Heading straight to the top of our wish list are Farm Rio's floral balloon pants. Hippie and elegant in equal measure, these vintage-coded bottoms are a lesson in bohemian luxury.
Cream Beaded Shoulder Bag
From Dior to River Island, fashion’s biggest brands have proven that beaded bags are here to stay. Our choice would be this colourful yet affordable piece of arm candy.
Midnight Bloom Swimsuit Black
Oceanus
An exquisite made-to-order swimwear jewel, Oceanus' black beaded one-piece is set to turn heads this summer.
Pink Zaira Tank Top
MC2 Saint Barth
An adorable tank top that oozes Y2K nostalgia, this embroidered baby pink cami is the perfect beachside staple.
Monroe Dress
Rat & Boa
The dreamiest pick for haute honeymoons, Rat & Boa's strapless white gown offers a modern take on the hibiscus trend, featuring a whimsical blue floral graphic and a breezy silhouette.
Floral Print Lyocell Straight-Leg Trousers
Mango
Jetting off this summer? Look to Mango's airy holiday-ready trousers to see you through the season in style - complete with navy blooms set against a cream backdrop.
Floral Trip Mini
Billabong
Leave it to Billabong to deliver the ultimate surfer-girl dress. Cut to a playful mini silhouette in a soft sage green hue, this breezy style brilliantly captures the carefree spirit of the hibiscus trend.
Splash Board Shorts
Strait The Label
It doesn't get more iconic than a pair of hibiscus print board shorts - ideal for days spent shredding the waves.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
