7 surprising things you could buy for less than £10 in the 1970s - and their shocking prices now


Hundreds of things have improved since the 1970s, but one thing didn't get better: prices. Discover these surprising items that once cost less than £10


A vintage-style photograph shows a woman at a supermarket checkout handing cash to a cashier, with groceries including bananas, paper towels, cooking oil and bottled drinks piled on the conveyor belt.© Getty Images
Matthew Moore
Matthew MooreSenior Evening Writer
53 minutes ago

The 1970s were half a century ago, and there have been dozens of advances in all sorts of fields since then.

However, one thing hasn't improved, and that's our purchasing power. The 70s was the time of penny sweets and various other luxuries that were easily accessible.

Many items used to have a much lower price tag than today, and sadly, prices look set to keep rising. But discover just what a single ten-pound note could get you back in the 70s, and what it would cost you today.

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Amber whisky pours from a bottle into a cut crystal tumbler on a wooden table.© Getty Images

A tipple wasn't too much

Whisky

It was easier than ever to go out drinking with friends in the 70s, with a whole round coming in at under £10, but several spirits were also surprisingly cheap. Back then, if you only had £2.50 in your pocket, you could walk away with a nice bottle of whisky. Nowadays, you can expect to be paying around £16 for a cheap bottle.

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A black-and-white photo of a young couple sitting on a sofa, each holding a glass of beer, watching a small portable television set on a stool in a living room with a fireplace and wall clock.© Getty Images

The TV licence now costs a lot of money

Black and white TV licence

People have been paying the TV licence for the BBC since 1946, and it has increased several times since its introduction. Back in the 1970s, there were two versions of the TV licence, one for colour TV and the other for black and white TV, with the latter being the cheapest. At the start of the decade, it stood at just £6. Today, you would be paying £57.

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A pair of hands carves a golden roast turkey with a knife and carving fork on a floral-patterned platter at a table set with wine glasses and an autumnal centrepiece.© Getty Images

Christmas wasn't too expensive!

A whole Christmas turkey

When it came to Christmas, back in the 70s you could manage to get the main turkey for less than a tenner, even if you left the purchase all the way up to Christmas Day. However, that price has been going up, and now a large turkey could set you back around £35.

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A uniformed AA patrolman winches a white Mini onto a recovery truck outside an AA Service depot in London, with a driver still seated inside the car, 1973.© Getty Images

The coverage didn't cost too much

Depending on the coverage that you needed for your car during the decade, a year's coverage from the AA would only set you back between £3 and £5 in the 70s. Today, that has risen to around £67 or £72.

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A bottle pours sparkling wine into a tall flute glass on an outdoor table, with a green field blurred behind.© Getty Images

Whisky wasn't the only alcohol to be less than £10

Vintage French champagne

Whisky wasn't the only alcohol you could buy for a low price back then, as a bottle of vintage French champagne would only be setting you back around £3 and £5 at the time. You can expect this to set you back £60 now.

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A black and stainless steel electric kettle with a curved handle and temperature dial sits against a plain light background.© Los Angeles Times via Getty Imag

Kettles were popular and inexpensive

Electric kettle

Home electronics really took off in the 70s, and it became easier than ever to start enjoying a cup of tea thanks to electric kettles. One of the biggest brands of the time was Russell Hobbs, and at the start of the decade, this would only cost people £9.27. Today, an electric kettle could set you back up to £20.

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A classic silver-and-black rangefinder camera with a large black lens attached faces the viewer, resting on a light-coloured wooden surface with a piece of black tape covering part of its viewfinder.© Getty Images

Cameras didn't cost as much

Camera

The cameras of the 70s weren't like the ones we have nowadays, still relying on film as opposed to digital storage, and depending on the model, you could nab a Kodak camera for just £5. Today, camera costs still vary, but some are as low as £24.

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