This beautiful black and white portrait of Denmark's charismatic crown princess features on a new stamp for charity, with all proceedings going to the country's Heart Foundation.
And Princess Mary, who is the patron of the organisation, seemed pleased with the results when it was unveiled in the presence of the photographer Steen Evald.
It's not the first time her image has been used in this way.
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On her fairytale marriage to Denmark's future king Frederik in 2004, the Australian-born beauty was featured with her groom on a commemorative stamp.
Then when their son Christian was 14 months old, the family sat for a portrait in traditional dress from Greenland.
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